Initially revealed as part the Italian fashion house’s Cruise 2021 collection, the special range celebrates the titular character from Fujiko Fujio’s beloved manga and anime series. As Gucci describes, Doraemon is a cat-shaped robot that arrived from the 22nd century to both help and torment his best friend, Nobita, using a plethora of gizmos stashed inside his “four-dimensional pouch.” Gucci also notes that Doraemon hates mice and loves Dorayaki, a pancake-style sweet packed with red bean filling.
Encompassing over 50 items, the capsule’s apparel includes a rich assortment of coats, jackets, track pants and shorts that see Gucci’s classic GG monogram pattern elevated with an array of disparate Doraemon accents, showcasing the jovial figure sleeping, playing and generally goofing off. This elemental fusion hardly deters Gucci from implementing signature design that include its trademark green/red stripe accent, which runs down sleeves, across hems and over bags and wallets. Accompanying footwear and accessories, like the Rhyton and Ace sneakers, an iPhone case and 40mm Dive watch, are all emblazoned with even larger illustrations of a joyful looking Doraemon.
Priced between £140 and £3,960 GBP (approximately $189 and $5,351 USD), the Doraemon x Gucci capsule is available now via Gucci’s web store and at select Gucci locations before seeing wider launch on January 12, a month before Chinese New Year begins. That day, Gucci will roll out thematic Pins and eventually a Year of the Ox-themed Doraemon disguise before launching some China exclusives.