TAG Heuer's Connected Smartwatch Receives Luxurious Update in Time for the Holidays

With its Connected timepiece, TAG Heuer introduced one of the finest luxury smartwatches to the market, and its third generation model further bridged the gap between between quality Swiss manufacturing and cutting-edge tech. Its prized watch is set to receive a timely refresh ahead of the holiday season, updating the classy smartwatch with a new display and a series of style-conscious accessories ideal for those seeking an elevated daily driver.

For the release, TAG Heuer has collaborated with HYPEMAKER, the creative studio of HYPEBEAST, on a new campaign above, which showcases the versatility and adaptability of the watch.

Not only is the latest iteration of the Connected a quietly covetable piece of tech, it’s equally well-suited to activity, a perfect complement to high-energy workouts. This multifaceted approach is manifested in a series of new cases and bracelets that include sophisticated nubuck leather, no-nonsense polished steel and sporty rubber, allowing the wearer to update their Connected as their day demands.

Another key update includes a series of exclusive watch faces that can be swapped on the fly to further customize the Connected, designed by TAG Heuer’s in-house creative team. Simultaneously refined and readable, the faces range from the techy Synopsis, which surfaces the most important information at a glance (including scheduling, step-counting, and messages), to the aptly-named Classic, a perfect complement to the latest Carrera collection.

Shop the new leather straps on TAG Heuer’s website ahead of the entire Holiday offering’s forthcoming launch, set to be revealed in the coming weeks.