atmos LAB and Coca-Cola Enlist Maison Mihara Yasuhiro for Three-Way Sneaker Collaboration
Co-branded sneakers complement a retro apparel range.
As Maison Mihara Yasuhiro‘s quirky “melted” sneakers quietly pick up steam across the globe, atmos has taken notice. The legendary Japanese retailer has enlisted Yasuhiro for another round of atmos LAB x Coca-Cola goods, bolstering its latest apparel collection with a trio of thematic kicks.
The core of the collaboration sees three pairs of Yasuhiro’s 3D-shaped vulcanized sneakers enlivened with Coke branding (executed in Hiragana and Katakana) and distinctive colorways: black canvas for versatility, red for Coca-Cola and a flashy gradient design for maximum visual impact. In line with the duo’s previous partnerships, atmos LAB has also envisioned a full spread of Coca-Cola-branded apparel, from caps to a puff-printed sweatsuit. Here, nods to refreshment and retro slogans (“Ours Is Ice Cold”) abound, underscoring the beverage brand’s lengthy heritage.
All the apparel and Maison Mihara Yasuhiro sneakers from the Coca-Cola collaboration are available on atmos’ web store and its global outposts.
Meanwhile, Coca-Cola Japan recently introduced a selection of portable soups.
