atmos LAB and Coca-Cola Enlist Maison Mihara Yasuhiro for Three-Way Sneaker Collaboration

Co-branded sneakers complement a retro apparel range.

By
Footwear
3,615 Hypes 3 Comments

As Maison Mihara Yasuhiro‘s quirky “melted” sneakers quietly pick up steam across the globe, atmos has taken notice. The legendary Japanese retailer has enlisted Yasuhiro for another round of atmos LAB x Coca-Cola goods, bolstering its latest apparel collection with a trio of thematic kicks.

The core of the collaboration sees three pairs of Yasuhiro’s 3D-shaped vulcanized sneakers enlivened with Coke branding (executed in Hiragana and Katakana) and distinctive colorways: black canvas for versatility, red for Coca-Cola and a flashy gradient design for maximum visual impact. In line with the duo’s previous partnerships, atmos LAB has also envisioned a full spread of Coca-Cola-branded apparel, from caps to a puff-printed sweatsuit. Here, nods to refreshment and retro slogans (“Ours Is Ice Cold”) abound, underscoring the beverage brand’s lengthy heritage.

All the apparel and Maison Mihara Yasuhiro sneakers from the Coca-Cola collaboration are available on atmos’ web store and its global outposts.

Meanwhile, Coca-Cola Japan recently introduced a selection of portable soups.

Read Full Article

What to Read Next

Square Enix Drops 'Final Fantasy VII' Puzzle in Two Sizes
Design

Square Enix Drops 'Final Fantasy VII' Puzzle in Two Sizes

Relive the Midgar adventures in puzzle form.

Official Look at Zion Williamson's Upcoming Air Jordan 35 "Bayou Boys"
Footwear

Official Look at Zion Williamson's Upcoming Air Jordan 35 "Bayou Boys"

The high-flying NBA sophomore adds another NOLA-inspired colorway to his arsenal.

The ODDICT TWIG Earphones Seamlessly Blend Style and Technology
Tech 

The ODDICT TWIG Earphones Seamlessly Blend Style and Technology

Presented by Cresyn
A world first in design.


Garbstore Recruits Bone Soda for Wellness-Themed FW20 Editorial
Fashion

Garbstore Recruits Bone Soda for Wellness-Themed FW20 Editorial

Showcasing how the collective stayed in the right headspace this year.

Subaru Unveils 2022 BRZ, the Lightest RWD 2+2 in the U.S.
Automotive

Subaru Unveils 2022 BRZ, the Lightest RWD 2+2 in the U.S.

But still no turbo to be found.

Pepsi Readies Cinnamony "Apple Pie" Cola for Thanksgiving Day
Food & Beverage

Pepsi Readies Cinnamony "Apple Pie" Cola for Thanksgiving Day

“The best apple pie you’ll never have to bake!”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.