First Look at the Nike Air Force 1 '01 "Harajuku"

The custom silhouette incorporates laser-etched Tokyo street maps across a classic “Triple White” leather base.

Footwear
675 0   Comments
Prefer Hypebeast on Google
Save

Summary

Nike and atmos have unveiled the Air Force 1 '01 Harajuku custom in celebration of atmoscon

The shoe features laser-etched street map detailing of Harajuku across the toe and heel on an all-white leather upper

The pair will be featured at the Nike booth during atmoscon in Tokyo with wider release details unconfirmed

Nike and Tokyo boutique atmos have revealed the Nike Air Force 1 ‘01 “Harajuku”, marking a celebratory custom project for atmoscon. First shared by creative director Hirofumi Kojima, the limited pair arrives ten years after the retailer debuted a 50-pair pack at its inaugural 2016 convention.

Constructed atop the reintroduced ‘01 silhouette—a vintage shape previously tapped for recent collaborative projects with Nigo and Steven Victor—the shoe is covered in intricate laser-etched cartography tracing the streets of Tokyo’s Harajuku neighborhood. The etched map wraps across the white leather toe and heel overlays while leaving broad sections of clean leather exposed. The Swooshes, eyelets, lacing, and sole unit retain an undisturbed “Triple White” aesthetic.

The design directly references the brand’s origins, shifting from the 2016 atmoscon edition that featured “TYO” and “NYC” block lettering nodding to the retailer’s former bicoastal footprint. For this installment, atmos opts for topological etching to ground the shoe squarely in its home neighborhood.

The Nike Air Force 1 ‘01 “Harajuku” will be featured at the Nike booth during atmoscon in Tokyo this weekend with opportunities to win a pair, while a wider public release date remains unannounced.

Set your reminders and get ahead of what’s dropping next on Hypebeast Drops.

Read Full Article

What to Read Next

First Look at the Supreme x Nike Air Force 1 Low "Olive Camo"
Footwear

First Look at the Supreme x Nike Air Force 1 Low "Olive Camo"

The prospective design joins the previously revealed “Snow Camo” and an unreleased “Woodland Camo” iteration.

Nike Pays Homage to NYC Culture With the Air Force 1 Low ’01 "Subway Rat"
Footwear

Nike Pays Homage to NYC Culture With the Air Force 1 Low ’01 "Subway Rat"

The playful iteration pairs shaggy suede with pizza graphics, MetroCard hangtags, and a rat-tail heel detail.

NIGO x J-Hope x Nike Air Force 1 '01 "Burnt Sunrise"
Footwear

NIGO x J-Hope x Nike Air Force 1 '01 "Burnt Sunrise"

The tripartite collaboration leans into warm metallic tones and custom heel graphics ahead of an October release.


First Look at the Kobe Bryant x Nike Air Force 1 Low Protro "Dodgers"
Footwear

First Look at the Kobe Bryant x Nike Air Force 1 Low Protro "Dodgers"

The Black Mamba’s off-court signature model gets dressed in Los Angeles Dodgers team colors for Fall 2026.

INVINCIBLE and adidas Consortium’s “Form in Motion” Collection Hides Its Best Details Until You Move
Footwear

INVINCIBLE and adidas Consortium’s “Form in Motion” Collection Hides Its Best Details Until You Move

The FW26 capsule is the pair’s first joint apparel drop, with pleats, ruching and tear-away labels revealing hidden branding.

Casio’s CT-FS1 Is a $400 USD Keyboard That Lets Anyone Play Any Song Without Wrong Notes
Tech & Gadgets

Casio’s CT-FS1 Is a $400 USD Keyboard That Lets Anyone Play Any Song Without Wrong Notes

Feel Sync analyzes any uploaded song and keeps the keyboard in key, even through multiple key changes.
M 2 Sources

Jack Harlow Announces Sequel EP 'Sweet Action II' Featuring Babyface
Music

Jack Harlow Announces Sequel EP 'Sweet Action II' Featuring Babyface

The seven-track project arrives six years after the original release.

Apple Reports Record iPhone Revenue of $57.58 Billion USD in Fiscal Q4 2026 Earnings
Tech & Gadgets

Apple Reports Record iPhone Revenue of $57.58 Billion USD in Fiscal Q4 2026 Earnings

Mac revenue grew 24% while iPad sales dropped 10% year over year.
5 Sources

The Razer x ‘Evangelion’ EVA-01 Collection Kits Out an Entire Battlestation in Purple and Green
Gaming

The Razer x ‘Evangelion’ EVA-01 Collection Kits Out an Entire Battlestation in Purple and Green

Get in the chair and let EVA-01 take over your whole setup.

The Colette Air Jordan 1 Mid “Sashiko Gals” Is a Denim 1-of-1 Made for Sarah Andelman
Footwear

The Colette Air Jordan 1 Mid “Sashiko Gals” Is a Denim 1-of-1 Made for Sarah Andelman

Every patch differs in shade and shape, and the left shoe looks nothing like the right.


Oklahoma City Thunder to Retire Russell Westbrook's No. 0 Jersey
Sports

Oklahoma City Thunder to Retire Russell Westbrook's No. 0 Jersey

The franchise icon and former MVP will see his number raised to the rafters on February 7.

Travis Scott Gives a Closer Look at Shai Gilgeous-Alexander’s Nike Shai 001 With Signed Gifts From the Thunder Guard
Footwear

Travis Scott Gives a Closer Look at Shai Gilgeous-Alexander’s Nike Shai 001 With Signed Gifts From the Thunder Guard

The Houston rapper shares on-foot shots of the two-tone pink sneakers alongside an autographed OKC jersey.

'Percy Jackson and the Olympians' Season 3 Trailer Previews War With the Titans
Entertainment

'Percy Jackson and the Olympians' Season 3 Trailer Previews War With the Titans

Disney+ reveals a first look at the di Angelo siblings, new Olympian deities, and the quest to rescue Annabeth.

Jake Paul to Face Kickboxing Champion Cédric Doumbé in Dubai Return Fight
Sports

Jake Paul to Face Kickboxing Champion Cédric Doumbé in Dubai Return Fight

The eight-round cruiserweight showdown marks Paul’s return to the ring following his heavyweight bout with Anthony Joshua.

Original 'Donkey Kong' Arcade Poster Sells for Record-Breaking $329,400 USD at Auction
Art

Original 'Donkey Kong' Arcade Poster Sells for Record-Breaking $329,400 USD at Auction

The historic 1981 Leslie Cabarga illustration featuring the first appearance of Mario was nearly thrown in the garbage.

Are Drake, Travis Scott, and Ye Plotting Something Big?
Music

Are Drake, Travis Scott, and Ye Plotting Something Big?

A surprise reunion at Ye’s record-breaking Houston concert sparks speculation over unfinished business and a potential joint release.

More ▾