Garbstore Recruits Bone Soda for Wellness-Themed FW20 Editorial
Showcasing how the collective stayed in the right headspace this year.
London-based Garbstore has worked with Bone Soda for a new Fall/Winter 2020 campaign. The imagery — which features Bona Soda’s Skinny Macho, Tommy Gold and Angela Steps — focuses on activities that the collecive turned to keep a positive headspace during 2020, covering everything from acupuncture, cupping, sensory flotation tanks and yoga to fishing and camping.
Shot by photographer Sirui Ma, the editorial features a range of labels stocked at Garbstore, with a particular focus on Japanese brands. Stand-outs include an 11.5oz embroidered smiley face denim jacket from Kapital, a hand-knitted mohair cardigan from Noma t.d. and NEEDLES‘ classic track pants. Away from Japan, labels including Brain Dead, Engineered Garments and Story MFG. also feature in the campaign imagery.
Take a look through the Bone Soda editorial in the gallery above. All of the pieces featured are available now from the Garbstore web store. To go alongside the editorial, Bone Soda also curated the “Isolation Therapy” playlist.
In other fashion news, the International Woolmark Prize announced its finalists for 2021.
