clothsurgeon Gives Classic Coca-Cola Garments a Contemporary Twist
A collaboration born out of a passion for Coca-Cola memorabilia.
Rav Matharu, the creative director and streetwear tailor more commonly known as clothsurgeon, often reimagines pieces made from vintage fabrics and remnants. However, for his latest capsule alongside Coca-Cola, he and the team have created a 15-piece collection that pushes the boundaries of design, style and sustainability, while also maintaining the brand’s contemporary and tailored approach to streetwear.
Matharu has been an avid collector of Coca-Cola items since he was a teenager, boasting the Coca-Cola dancing can, Coca-Cola yo-yo and the famous Italia ‘90 World Cup replica Coca-Cola football in his collection. Drawing on this passion, clothsurgeon has now created 15 unique styles for this capsule, digging deep into Coca-Cola’s extensive archive to craft a collage of adverts woven into a plush velvet coat, slub cotton bowling shirt and denim jeans.
The classic Coca-Cola delivery uniform has been re-imagined with a more contemporary look, using contrasting green fabrics made up into a Harlequin pattern jacket and panelled trouser, while a cotton jersey hoody, pants and T-Shirt in “Georgia Green” adorned with a vintage bottle cap logo rounds out the offering.
A 1980s parasol has also been repurposed to create a range of unique tote bags, while woven nylon umbrellas find new life as part of a utilitarian 3-piece set consisting of a coat, jacket and sweatpants.
Highlighting the craft of clothsurgeon and branding of Coca-Cola, two rare 1920s umbrellas have been deconstructed to create one of one pieces, capturing all the cloth’s original detail, character and vintage state.
The full clothsurgeon x Coca-Cola collection is available online now.
In other news, Last Pick has paid homage to the great outdoors with its FW20 collection.
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