Spyder Presents Vibrant Performance-Inspired Sportswear for SS21

Embracing the new normal.

Presented by SPYDER
Fashion
261,984 Hypes 2 Comments

As Milan Fashion Week entered a new digital era, luxury performance brand Spyder recruited visual artist Carlos Serao to produce a compelling performance art film for its latest SS21 collection. Inspired by everyday life situations becoming extraordinary, the campaign film depicts the dynamics of sports and the aspiration towards a new life that exists somewhere between reality and fantasy.

Titled ‘Unreal Reality’, the conceptual film is split into four distinct chapters. The first chapter’s zero-gravity movements spotlight the freedom of performance, while the second chapter displays the intersection between reality and virtual. The film interrupts the viewer’s perception with a revolving satellite camera in the third chapter. Finally, the fourth chapter closes the campaign with synchronized routines to showcase the functionality of the garments.

Spyder aims to symbolize sports’ beauty through the medium of clothing, showcasing how it can be used as a tool to overcome challenges and misfortunes during turbulent times. The collection delivers a diverse range of fabrics to create different textures and tactile effects, highlighting the functional ergonomic cuts of performance T-shirts, leggings, hoodies, vests and windbreakers.

Head over to Spyder’s website for more information about the latest offering and film.

Read Full Article

What to Read Next

adidas and LEGO Announce Multi-Year Collaboration
Footwear

adidas and LEGO Announce Multi-Year Collaboration

Covering footwear, apparel and hardware.

Colmar A.G.E. Partners With White Mountaineering For Multi-Functional Outerwear Range
Fashion 

Colmar A.G.E. Partners With White Mountaineering For Multi-Functional Outerwear Range

Presented by Colmar
A merging of streetwear and high-performance gear.

LG's SIGNATURE OLED R Rollable TV Hides Away Out of Sight for $87,000 USD
Tech

LG's SIGNATURE OLED R Rollable TV Hides Away Out of Sight for $87,000 USD

Don’t like how TVs look when turned off? Well, at the press of a button the LG TV will fold away into its aluminum base.


Richardson References War Rugs and Propaganda for FW20
Fashion

Richardson References War Rugs and Propaganda for FW20

Featuring military-style garments and accessories.

The North Face Launches "Reset Normal" to Address Inequality in Outdoor Exploration
Sports

The North Face Launches "Reset Normal" to Address Inequality in Outdoor Exploration

As well as working with Lena Waithe and Jimmy Chin for the Explore Fund Council.

Panerai Celebrates the 20th Anniversary of Its Paneristi With a Special Edition Radiomir
Fashion

Panerai Celebrates the 20th Anniversary of Its Paneristi With a Special Edition Radiomir

Limited to just 1,020 units made.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.