Tommy Hilfiger Celebrates 35th Anniversary in New Spring 2020 Lookbook
A salute to American heritage.



















For many, the legacy of Tommy Hilfiger is one that often brings nostalgia; lately, the label has been busy riffing on these sentiments by reintroducing iconic pieces from its vast archives. A good example is the Tommy Jeans Sport Tech Denim capsule that we saw just last November. It’s evident the label is showing no signs of slowing down: after 35 years in the game, Tommy Hilfiger is celebrating its history by refining retro-inspired silhouettes for Spring 2020.
Featured is an assemblage of understated collegiate styles and casual staples, like blazers, chinos, polos, knit sweaters, varsity jackets and denim, that seamlessly blend together for a clean look that salutes the label’s American heritage. One noteworthy garment is a black varsity jacket, made from delicate felted wool and large embroidery. The front of the piece comes with contrasting white snap buttons, complemented by muted gray and cream-colored ecru leather panels at the sleeves. A tiny motif is sewn onto the upper left chest, followed by two leather-trimmed welt pockets at the waist. As a final note, the back of the jacket is embroidered with a large gold emblem, etched with “Hilfiger” branding, a crowned lion surrounded by wreaths and the word “collection,” all of which are framed by thick ropes informed by the label’s nautical roots.
Another highlight is a long parka that’s been glossed with the American flag. The star-spangled design features white stars at the upper half of the body, alongside a print of the same lion emblem seen in the aforementioned piece. From the torso to the hem are red and white stripes, while nuances like small vent holes, thick drawstrings and tonal buttons round up the details of the piece. Other garments like checkered suits, sailor’s coats, denim shirts, pin-striped shorts, technical parkas, light harrington jackets and striped button-ups finish off the expansive collection.
Scroll through the gallery above to see Tommy Hilfiger’s Spring 2020 lookbook and head over to the label’s website for the full look.
In other fashion news, Stüssy has enlisted COMME des GARÇONS for its first 40th-Anniversary release.