Ushering in a new decade, HBX has renewed its Hong Kong outpost in the LANDMARK ATRIUM with a contemporary update. Designed in partnership with Dong-Ping Wong, founder of FOOD NEW YORK, the revamped space is inspired by the concept of a “corporate lobby” that serves as a point of congregation.
Clear fluted glass wrap surface walls and pillars while stainless steel and windows accent marble-topped counters and rooms clad in rosewood – all standing as visual cues drawing parallels to a classic office lobby. The 1,800 sq ft floor area is segmented into four distinct areas divided by modular partitions for a more distinct element of curation.
Aside from functioning as an entrance area, the first partitioned zone bridges the online and offline spaces of HBX. Digital tablets are available for in-store for customers to browse the latest Journals or shop new arrivals online. Moving into the main space, customers will find a mix of luxury and street fashion from brands like Drew House, mastermind WORLD, Rhude, Stüssy, NEEDLES, Raf Simons, Maison Margiela, Stone Island, HUMAN MADE, 1017 ALYX 9SM, UNDERCOVER and more. With a dedicated sneaker space helping round up the new quintessential contemporary fashion and lifestyle location in Hong Kong.
With a slew of exclusive launches and product drops scheduled over the coming weeks in celebration of the newly reopened HBX Hong Kong location, customers can now pick up the “MUK” collaboration with retaW and the HYPEBEAST x MEDICOM TOY BE@RBRICK capsule.
HBX Hong Kong
B/F, LANDMARK ATRIUM
15 Queens Road, Central
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