Glaswegian label Party Chat has released a new project dubbed “Work Force” under its recently published PC Corp Virtual Manifesto 2020 — 2030.
Its manifesto outlines many promises around its core values that include “Movement, Health and Pleasure” under its “Chemical” offering, as well as “providing professional services geared towards the resolution of individual ravers’ security, well-being, next-day recovery and dance music education” under its “Welfare” promises.
This tongue-in-cheek nature has been transferred into its latest capsule collection — enlisting the help of Grand Theft Auto and video game hacking for its lookbook. Party Chat’s “Work Force” pieces have been reimagined in the world of GTA, achieved by hacking the game to develop a “virtual cinematic lookbook film” that features a custom character design complete with styling and a voiceover. The lookbook is complemented by an unreleased track by Glasgow-based tech-house producer and DJ Big Miz.
Party Chat’s collection is comprised of a hoodie in “Bone” and “Black” colorways, with both sporting a Kia Tasbihgou-designed graphic that outlines the eight core components of its manifesto on the front and back. Check out the lookbook above, the videos themselves below, and shop the capsule on Party Chat’s website now. Hoodies are priced at £75 GBP each (approx. $98 USD).
In other news, BAPE has released a line of city-exclusive T-shirts.