DFNS Taps BMX Star Nigel Sylvester as Brand Ambassador

The brand’s new products cater to his fast-paced lifestyle.

Presented by DFNS
Fashion 
1,913 Hypes 0 Comments

Amsterdam-based brand DFNS is continuing its mission towards becoming the leading purveyor of sustainable apparel and footwear care products that empower its customers to life live to the fullest. And there are few people who embody this spirit more than professional BMX athlete Nigel Sylvester. It makes sense, then, that DFNS has tapped Sylvester as its first brand ambassador.

The announcement comes on the heels of DFNS’ launch of six inaugural products, including Apparel Launder, Footwear Protector, Denim Launder, Footwear Refresher and Footwear Cleaner. Each item caters to a fast-paced lifestyle similar to Sylvester’s, who operates at the intersection of sports, fashion, music and culture. “The DFNS brand and ethos complements my lifestyle effortlessly in terms of its design, function and innovative approach,” he says. “I’m excited to be collaborating with a brand that shares similar passions and a progressive vision to collectively bring our ideas to life.” The Launder products are water-based sprays that refresh, reshape and revive a variety of clothing while also neutralizing odors. The DFNS Footwear Protector, Cleaner and Refresher tout non-toxic solutions that use the power of probiotics to clean, maintain and increase the longevity of sneakers. The collection launch marks a new era of progressive products for wardrobe maintenance for the style set.

You can find the DFNS Cleaner Kit, DFNS Apparel Launder and DFNS Footwear Protector on Footlocker’s website starting at $18 USD.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Best New Tracks: Mac Miller, Thundercat, King Krule & More
Music 

Best New Tracks: Mac Miller, Thundercat, King Krule & More

Catch up on the essentials after a busy week in music.

JUUN.J FW20 Delivered All-Leather Everything
Fashion

JUUN.J FW20 Delivered All-Leather Everything

The fetish-inspired range delivered headgear, coats, jackets, pants, shoes, bags and even ties.

Royce 5'9" Drops "Overcomer" Ft. Westside Gunn From New Album 'The Allegory'
Music

Royce 5'9" Drops "Overcomer" Ft. Westside Gunn From New Album 'The Allegory'

The rapper also takes shots at his fellow Shady Record’s rapper Yelawolf.


GmbH FW20 Delivers Precise Post-Rave Silhouettes
Fashion

GmbH FW20 Delivers Precise Post-Rave Silhouettes

The Berlin brand also showcased some new ASICS footwear.

A Closer Look at Dior's FW20 Collection
Fashion

A Closer Look at Dior's FW20 Collection

Detailed shots of the Judy Blame-indebted garments, accessories and footwear.

Nike Basketball Unveils 2020 Black History Month Player Editions
Footwear

Nike Basketball Unveils 2020 Black History Month Player Editions

Special makeups for LeBron, Kyrie, Giannis, KD and PG.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.