Beyoncé Shares Unboxing Video for Forthcoming IVY PARK x adidas Collaboration (UPDATE)
The range is set to drop later this month.
UPDATE (January 14, 2020): Along with sharing a video teaser and official look at the IVY PARK x adidas UltraBOOST, Beyoncé has dropped an unboxing video for the anticipated collaboration on her social media accounts.
The short stop-motion video previews the new range, which is being held inside a portable wardrobe. Additionally, the clip showcases the wardrobes being gifted to celebrities including Yara Shahidi. Each wardrobe houses striped track pants, co-branded jerseys and short-sleeve hoodies, which can also be seen in the video posted above.
Fans can expect the IVY PARK x adidas collection to release on Saturday, January 18.
In more fashion news, BAPE and The Weeknd team up on second collaborative capsule.
Original Story (January 9, 2020): In early December of last year, Beyoncé teased her forthcoming IVY PARK x adidas collaboration via posting a few images on her personal Instagram account. Now the multi-hyphenate has just shared a video teaser for the highly-anticipated unisex capsule.
Along with giving fans new glimpses at the items featured in the range, the clip also stars 2NE1’s CL posing alongside Beyoncé. Elsewhere, Beyoncé shows off striped track suits, flowing dresses and footwear, including a hybrid sock-like boot. In addition to the video teaser, Beyoncé also released two new photos to promote the line. The collection will span across both apparel and footwear items, and will also include a range of accessories and jewelry.
In an interview with ELLE Beyoncé shared, “This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
“It is a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé previously said of the launch. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
Fans can expect the IVY PARK x adidas collection to release on Saturday, January 18.
In more fashion news, BAPE and The Weeknd team up on second collaborative capsule.
