Abby Jasmine premieres her latest visual for “On My Way,” the standout single from her 4-track I Hate You All EP released back in November. Directed by longtime collaborator Michael Smiegel over the course of 3 days in Baltimore, Maryland, the comic book-inspired music video sees Abby boast her superhero skills as ‘Dat B*tch’ as she struggles to balance saving the city with being in a committed relationship. Xanman makes an appearance as her number one fan in a TV interview turned auto-tuned feature.
“The inspiration for this song actually came from a Cher interview I had seen online,” Abby tells HYPEBEAST. “She spoke about how her mother told her that she should settle down and marry a rich man, to which she replied ‘mom, I am a rich man.’ And I felt that [laughs]. So that inspired the lyrics, ‘Rich n*gga? Why would I need one when I’m rich, n*gga?’ Shout out to f*ckin’ Cher for dropping gems.”
On enlisting a feature from fellow DMV artist Xanman, Abby continued, “After I heard “Gucci Down,” I really f*cked with Xanman and it wasn’t that hard to get him on the song cause we’re signed to the same label so, being the Cinematic Princess I made some calls and got it done [laughs]. Originally, I wasn’t even going to do a video for this song ’cause it wasn’t one of my favorites but everyone just loved it so much that it actually made me love it too.”
Early last year, Abby joined us to lend her thoughts on succeeding as a woman in the music business alongside other rising female voices in our 12 Ways to Fix Sexism in the Music Industry feature. Stream the full video above and stay tuned for Abby Jasmine’s upcoming project in the near future. In other music news, watch the trailer for Spike Jonze’s Beastie Boys Story documentary.