ASICS Malaysia Unveils Locally-Inspired "Nasi Lemak" GEL-Kayano 5 OG

Made in collaboration with Hundred% and SneakerLAH.

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Footwear
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ASICS Malaysia has announced its latest shoe, the “Nasi Lemak”. The brand joined forces with retail store Hundred% and Malaysia’s biggest sneaker event, SneakerLAH. Reworking the GEL-Kayano 5 OG, it’s called the “Nasi Lemak” after Malaysia’s national dish.

The off-white colors on the shoe represent the rice and egg white, while the green signified the cucumber, the red the chilli paste, the yellow takes form of the yolk and the brown is designed to reflect the nuts and anchovies.

Speaking about the collab, ASICS Malaysia country manager, Boon Tib Soon Nik said the following: “What we love about the shoe colourway re-design is that; it centres around the nasi lemak which is a dish that everyone likes and a societal knot that all Malaysians can relate to and instantly love. Through this shoe, we hope to share with everyone that feeling of unity, and to spread the love to all corners of the globe,”

The ASICS Malaysia “Nasi Lemak” GEL-Kayano 5 OG is limited to 500 pairs and only available at SneakerLAH 2019, retailing for MYR599 (approximately $143 USD).

In other news, ASICS also recently created the GEL-Kayano 5 OG in a black/silver colorway.

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