MatchesFashion has tapped actor Ashton Sanders and model Christy Turlington to star in the e-commerce site’s first-ever brand campaign. Along with MatchesFashion’s new foray into editorial-style imagery, it has also unveiled an updated brand name, noticeably dropping the “.com” portion from its moniker.
Sanders and Turlington were shot in a studio setting by Chloe le Drezen and are pictured in a series of simple, yet elegant looks. Elevated suiting is highlighted on both subjects, along with a selection of fall outerwear like peacoats and patent leather jackets. On the menswear side, Sanders also models a number of seasonal button-ups, showcasing earthy colors like forest green, chocolate brown and black. Meanwhile, Turlington highlights both sequined and sheer pieces for women, clad in the likes of metallic maxi dresses and gauzy gowns for a romantic feel.
The campaign is live now at MatchesFashion’s website, and will be rolled out in marketing across London, Paris and New York next month.
For more in fashion, take a look at NOAH’s vibrant new hoodie assortment for the Whitney Museum.