Balenciaga's New NYC Flagship Store is Inspired by a Public Domain

Including a customization station, hyper-real mannequins and commissioned sculptures.

By
Fashion
6,439 Hypes 2 Comments

Balenciaga recently opened a brand new 4,400 square foot New York City flagship location in Manhattan on the corner of Madison Avenue and 59th Street. When envisioning the store, Balenciaga creative director Demna Gvasalia decided to focus on the concept of a public domain. The tech-heavy inspiration lends itself to futuristic design details, including a mostly-glass exterior, wraparound screens displaying atmospheric videos on loop and hyper-real mannequins based on 3-D scans of Balenciaga runway models.

Another key theme throughout the space is urbanism, which is seen through lively displays of Balenciaga products set in environments inspired by the city. To complete the scenes, seats are upholstered with public transportation patterns and benches mimic the public ones found in NYC parks.

An original metallic silver artwork by Tobias Spichtig acts as the centerpiece of the space and is just one piece in a series Balenciaga commissioned for 22 of its retail locations. Archival Balenciaga garments are dipped in resin and pulled into expressive positions that interact with each Spichtig sculpture, merging the past with the future.

For a limited time, an on-site graffiti artist will be customizing customers’ new and classic Balenciaga bags with names, initials, or birthdates. A limited-edition New York version of the brand’s slate grey leather Shopping Tote will also be available only at the new NYC flagship.

In other retail news, Patagonia, Opening Ceremony and more will be closing down stores during the upcoming climate strike.

BALENCIAGA
620 Madison Ave.
New York, NY 10022
+1 (212) 328-1671

Read Full Article

What to Read Next

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70
Footwear 

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70

On/off-court options.

New Trailer for 'Knives Out' Features Daniel Craig Interrogating Family Suspects
Entertainment

New Trailer for 'Knives Out' Features Daniel Craig Interrogating Family Suspects

A whodunnit with an A-list cast.

Karhu Readies for the Colder Months Ahead With "Cross-Country Ski" Pack
Footwear

Karhu Readies for the Colder Months Ahead With "Cross-Country Ski" Pack

Paying homage to its early days of being a cross-country ski brand.


adidas YEEZY BOOST 700 V2 Gets Dressed in "Hospital Blue"
Footwear

adidas YEEZY BOOST 700 V2 Gets Dressed in "Hospital Blue"

Releasing this month.

Finisterre Debuts Durable & Sustainable Collaboration With Vans
Footwear

Finisterre Debuts Durable & Sustainable Collaboration With Vans

Updating the Destruct, Ultrarange High DL and Slip-ER silhouettes.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, CELINE, Louis Vuitton, Girls Don’t Cry and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.