Taking design cues from outdoor gear and delivering characteristically oversized looks, STORY mfg. not only expands its aesthetic but also continues to explore sustainability and ethical fashion production. Back in June, the UK-based label introduced new dyes and techniques for its Spring/Summer 2020 collection which continued its plant-based focus.
For “Earthtone,” pieces have once again been made from organic fabrics that have been dyed using plant-based coloring, each of which manufactured in its renewable energy-powered atelier in India. STORY mfg. wastes no produce, repurposing its cotton cutoffs for the paper labels on its garments.
New tie-dye techniques, block-printing, hand-knitting, glass beading and hand embroidery has all been implemented in “Earthtone,” which has been interwoven with boxy denim shapes and corduroy hiking outerwear for menswear. Standout pieces include the brown corduroy overshirt featuring a traditional top-half print, the palm tree embroidered hoodie and the sunset-like yellow-red tie-dye shirt.
Womenswear pieces such as a floaty pink and blue tie-dye printed dress, the blue and white tie-dye corduroy skirt and the pleated denim jeans also standout as key pieces in STORY mfg.’s FW19 collection.
In other news, mfpen has presented its Spring-ready collection at Copenhagen Fashion Week SS20.
- Daniel Pacitti
- Flossie Hughes and Jason Minnaar
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