ROKIT & AKILA Team Up for Fluorescent "Zed" Sunglasses

Perfect for fun in the Sun.

By
Fashion
3,051 Hypes 2 Comments

ROKIT joins Los Angeles-based sunglasses brand AKILA for a new collaboration on eyewear.

The collection features the “Zed,” which comes in four distinct colorways: fluorescent neon green, orange and blue, with a more subdued black included as well. Made with eco-friendly acetate frames and scratch-resistant nylon lenses, the sunglasses offer 100 percent UVA and UVB protection. Five-barreled hinges and stainless steel temple cores allow for durability, strength and flexibility. The classic wraparound frames retain a retro look while the lens create a filter of neon hues.

The “Zed” will be available on ROKIT’s website as well as AKILA’s online site starting August 13 at 12 p.m. EST.

In related news, Virgil Abloh designed rainbow-themed Louis Vuitton sunglasses for the Summer.

Read Full Article

What to Read Next

The Beatles' Iconic 'Abbey Road' Album Receives 50th-Anniversary Reissue
Music

The Beatles' Iconic 'Abbey Road' Album Receives 50th-Anniversary Reissue

Featuring never-before-heard demos and outtakes.

Vans' Latest “Patchwork” Pack Playfully Mixes a Variety of Mismatching Panels
Footwear

Vans' Latest “Patchwork” Pack Playfully Mixes a Variety of Mismatching Panels

From silver-toned leather to tartan checks and blue tie-dye.

Cashmere Cat Shares 'PRINCESS CATGIRL' Lead Single "EMOTIONS"
Music

Cashmere Cat Shares 'PRINCESS CATGIRL' Lead Single "EMOTIONS"

Debuting his newest visual collaborator.


Trippie Redd Explores New Sounds on Sophomore Album '!'
Music

Trippie Redd Explores New Sounds on Sophomore Album '!'

Featuring Playboi Carti, The Game, Lil Baby, Lil Duke and Coi Leray.

Ness Nite Shares Colorful & Animated Visual for "GUCCIPRADA"
Music

Ness Nite Shares Colorful & Animated Visual for "GUCCIPRADA"

Put together by artist SUPA FLOWA.

Farfetch Purchases Off-White™ Parent Company for $675 Million USD
Fashion

Farfetch Purchases Off-White™ Parent Company for $675 Million USD

The e-commerce site has snapped up the brand’s Milanese licensee, New Guards Group.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.