Nike Air Max 270 React Premium "In My Feels" Aims to Spread Mental Health Awareness

In conjunction with the launch of the “B2-Fera” React Element 55s, Nike’s We are Cultivator program sees the release of another lime green variation of a react silhouette. Designed by Psychotherapist and Mental Health Advocate Liz Beecroft, the “In My Feels” Nike Air Max 270 React Premiums feature a wavy version of Nike’s iconic swoosh, designed to represent the idea that, “healing isn’t linear.” The tongue features a textual reminder to “Have a Nice Day” accompanied by a flower graphic, while the shoe’s name, “In My Feels,” is embroidered on both heels. Lime green detailing throughout the upper makes a direct reference to the official color of mental awareness.

“My goal with all of this is to let everyone know that understanding our feelings are valid and we don’t have to suffer alone. It’s okay to feel the feels, says Beecroft. To further carry out her vision, “In My Feels” proceeds will benefit NY-based volunteer organization American Foundation of Suicide Prevention.

The “In My Feels” Nike Air Max 270 React Premium is currently available on Nike’s website for $180 USD.

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