Cole Haan‘s Generation ZERØGRAND collection is designed for a new class of entrepreneurs — and its forthcoming Grand Beginnings campaign will spotlight those who embody a disruptor spirit. With the introduction of the lightest ZERØGRAND innovation yet, the brand is at the forefront of comfortable footwear. In that same vein, Cole Haan will pull back the curtain on the luminaries of the future as they show off the latest assortment from the brand.
Starting next month, a series of videos from Cole Haan will tell the untold stories of those who defy what it means to be a modern change agent, beginning with the founder of the multidisciplinary creative agency Magic in Her Melanin, Shavone Charles, who cut her teeth as a boundary breaker in the tech world. For the multi-hyphenate creative, being a disruptor means creating a more inclusive and culture-forward environment across the various industries she’s influenced, including music, technology and fashion. Stay tuned to HYPEBEAST for the launch of Cole Haan’s Grand Beginnings campaign and head to the brand’s website to learn more about the Generation ZERØGRAND collection.