After taking to New York for HYPEFEST, Hiroshi Fujiwara‘s playful retail project THE CONVENI recently landed in Hong Kong. Taking over HBX‘s location in the LANDMARK for the rest of the month, the pop-up is filled with staple CONVENI items and exclusives. Maintaining the convenience store aesthetic, items are displayed within large fridges and come in packaging associated with soda cans, bottles, chip bags and sandwich wrappers.
Available in white and black, the must-have item from the special retail experience is a fragment design x HBX T-shirt which brings together the iconic thunderbolt motif with HBX’s perfect ratio logo. Other notable items include the previously sold out Fruit of the Loom Three Pack, THE CONVENI RetaW air freshener and fragment branded Pentel pens.
Take a look inside HBX’s THE CONVENI pop-up now open in Hong Kong above. For those who can’t make it to the pop-up, some items are now available on hbx.com.
Shop B30, LANDMARK
15 Queens Road, Central