Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label
fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of
Nike, Burton,
Levi’s, Stussy,
Supreme,
Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.