Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.
THUNDERBOLT PROJECT BY FRGMT & POKÉMON Announces The Conveni Pop-Up Dates
Fashion

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Announces The Conveni Pop-Up Dates

With new items and kids sizes.

Hiroshi Fujiwara & Burton AK457 Release Functional, Detail-Filled Luggage Options
Fashion

Hiroshi Fujiwara & Burton AK457 Release Functional, Detail-Filled Luggage Options

Subtle technical designs.

AFFA, CAREERING & UNDERCOVER Come Together For the [Under C.] Capsule
Fashion

AFFA, CAREERING & UNDERCOVER Come Together For the [Under C.] Capsule

A powerhouse collaboration.

Hiroshi Fujiwara Joins Forces with Burton AK457 for New Technical Gear
Fashion

Hiroshi Fujiwara Joins Forces with Burton AK457 for New Technical Gear

Watch the Japanese designer test out the new collection.

THUNDERBOLT PROJECT BY FRGMT & POKÉMON is Coming to The Conveni
Fashion

THUNDERBOLT PROJECT BY FRGMT & POKÉMON is Coming to The Conveni

Gotta Catch ‘Em All!

HYPEFEST Recap: Culture and Community Came Together at Last
Events  

HYPEFEST Recap: Culture and Community Came Together at Last

The ultimate culmination of fashion, footwear, music, art and food.

fragment design Merch Now Available on 'POKÉMON GO' for HYPEFEST
Entertainment

fragment design Merch Now Available on 'POKÉMON GO' for HYPEFEST

Streetwear has now invaded Pallet Town.

The Moncler Genius Building Opens Its Doors in NYC
Fashion  

The Moncler Genius Building Opens Its Doors in NYC

The interactive environment highlighted Moncler’s latest collaborations and projects.

Red Bull Releases 'Major Force Be With You' Documentary
Music

Red Bull Releases 'Major Force Be With You' Documentary

Featuring James Lavelle, Sk8thing, Hiroshi Fujiwara, NIGO and Shinsuke Takizawa.

A Full Look at the THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON for HYPEFEST
Fashion

A Full Look at the THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON for HYPEFEST

With a special release just for Level 25+ trainers as well.
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