Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design
and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike
, Burton, Levi’s
, Stussy, Supreme
, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.
Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.
Appeared in film Lost in Translation.
Designed a guitar for Clapton.
Participated in the Imprint Culture Lab’s cult of collaboration panel.