fragment design x CADO’s Handy Fan Is Your New Summer Essential
Hiroshi Fujiwara Top 10
Designer and founder of fragment design and retaW
Profile
Description
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections
The limited-edition release is engineered with a flexible folding structure and four-speed airflow.
The streetwear legend just flexed a 1-of-10 electric masterpiece that perfectly blends futuristic design with premium carbon fiber engineering.
Arriving alongside Y-3’s F50 TUNIT “Beast Pack,” Melitta Baumeister x Nike, Versace x Onitsuka Tiger, and more.
The RANSEL 2027 blends heritage with contemporary functionality.
The V.A.A.’s World’s Fair stop in Tokyo aligns with a new graphic collection supported by Hiroshi Fujiwara’s Fragment.
Hiroshi Fujiwara’s latest project with the Swoosh is joined by MM6 Maison Margiela x Supreme x Timberland, YOASOBI x ASICS, Pharrell x adidas, and more.
Arriving in Hiroshi Fujiwara’s signature fusion of black and blue palette.
Arriving in Hiroshi Fujiwara’s signature fusion of black and blue palette.
From the rarified air of HTM to the new Fragment Concept Testing platform, his “less is more” ethos continues to amplify innovation at Nike — this time across the Mind 001, Mind 002, and Air Liquid Max.
The new Air Max model is one of many silhouettes from the Swoosh that Hiroshi Fujiwara has altered this year.
After dropping as a highly limited edition late last year, Fujiwara hints that the all-black grooming gadget might be making a comeback.
The Godfather of Streetwear delivers a clean, co-branded take on the classic All-Star and Jack Purcell silhouettes.
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