Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.
fragment design Taps Fruit of the Loom for Collaborative Pack T-Shirts
Fashion

fragment design Taps Fruit of the Loom for Collaborative Pack T-Shirts

Three understated, co-branded tees.

GOD SELECTION XXX Celebrates Its Sixth Anniversary With a fragment design Collab
Fashion

GOD SELECTION XXX Celebrates Its Sixth Anniversary With a fragment design Collab

Available for 24 hours only.

A Closer Look at fragment design's Dr. Martens Patent Hollingborn Derby
Footwear

A Closer Look at fragment design's Dr. Martens Patent Hollingborn Derby

Complete with the lightning bolt stamp.

Presenting the Streetwear Impact Report
Fashion 

Presenting the Streetwear Impact Report

Every question about streetwear, answered.

fragment design & uniform experiment Tease New Project
Fashion

fragment design & uniform experiment Tease New Project

In partnership with Burtle.

BLENDS Latest Editorial Spotlights the fragment design x Dr. Martens Hollingborn Derby
Footwear

BLENDS Latest Editorial Spotlights the fragment design x Dr. Martens Hollingborn Derby

An evocative look at the upcoming collaboration.

Hiroshi Fujiwara Teases an Upcoming fragment design x Dr. Martens Collab
Footwear

Hiroshi Fujiwara Teases an Upcoming fragment design x Dr. Martens Collab

Coming soon.

UPDATE: THUNDERBOLT PROJECT BY FRGMT & POKÉMON Gets New Drop Date & Wider Release
Fashion

UPDATE: THUNDERBOLT PROJECT BY FRGMT & POKÉMON Gets New Drop Date & Wider Release

Including a Pikachu mascot key chain.

BVLGARI Launches Full fragment design Collaboration
Fashion

BVLGARI Launches Full fragment design Collaboration

Hiroshi Fujiwara puts his stamp on lavish leather bags and silk scarves.

fragment design x Air Jordan 3 Sample Appears in the Wild
Footwear

fragment design x Air Jordan 3 Sample Appears in the Wild

Hiroshi Fujiwara flexed the unreleased pair after a Nike event in Hong Kong.
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