Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.
Anti Social Social Club Previews Upcoming fragment design Collaboration
Fashion

Anti Social Social Club Previews Upcoming fragment design Collaboration

Set to arrive this week.

Here's a First Look at HEAD PORTER's Rebranded RAMIDUS Store & Collection
Fashion

Here's a First Look at HEAD PORTER's Rebranded RAMIDUS Store & Collection

Currently open in Tokyo and Osaka.

Moncler Genius Drops Latest Americana Inspired Collaboration with fragment design
Fashion

Moncler Genius Drops Latest Americana Inspired Collaboration with fragment design

Presented by Moncler
Vintage vibes.

Poggy Joins fragment design for THE CONVENI T-Shirt Collaboration
Fashion

Poggy Joins fragment design for THE CONVENI T-Shirt Collaboration

Packaged in bottles.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Moncler Genius, AWGE, BAPE, ASSC and more.

Images of a Potential CLOT x fragment x Nike Air Force 1 Collaborative Sneaker Surface
Footwear

Images of a Potential CLOT x fragment x Nike Air Force 1 Collaborative Sneaker Surface

Black silk.

Hiroshi Fujiwara Teases New Fragment x Nike Zoom Fly 3
Footwear

Hiroshi Fujiwara Teases New Fragment x Nike Zoom Fly 3

Detailed with a large checkerboard Swoosh.

fragment design x Off-White™ Revise THE CONVENI T-Shirt Collaboration (UPDATE)
Fashion

fragment design x Off-White™ Revise THE CONVENI T-Shirt Collaboration (UPDATE)

Two exclusive T-shirts hidden inside a cereal box.

fragment design & BABY STAR Come Together for a THE CONVENI Exclusive Release
Food & Beverage

fragment design & BABY STAR Come Together for a THE CONVENI Exclusive Release

A twist on the iconic Japanese snack.

EXCLUSIVE: GOAT Offers Rare Closer Look at fragment design x Air Jordan 3 Sample
Footwear

EXCLUSIVE: GOAT Offers Rare Closer Look at fragment design x Air Jordan 3 Sample

View the ultra rare shoe in full augmented reality.

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