Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.
fragment design x Off-White™ Revise THE CONVENI T-Shirt Collaboration (UPDATE)
Fashion

fragment design x Off-White™ Revise THE CONVENI T-Shirt Collaboration (UPDATE)

Two exclusive T-shirts hidden inside a cereal box.

fragment design & BABY STAR Come Together for a THE CONVENI Exclusive Release
Food & Beverage

fragment design & BABY STAR Come Together for a THE CONVENI Exclusive Release

A twist on the iconic Japanese snack.

EXCLUSIVE: GOAT Offers Rare Closer Look at fragment design x Air Jordan 3 Sample
Footwear

EXCLUSIVE: GOAT Offers Rare Closer Look at fragment design x Air Jordan 3 Sample

View the ultra rare shoe in full augmented reality.

THE CONVENI Taps FACETASM & Coca-Cola for Vibrant Three-Way Collectibles
Fashion

THE CONVENI Taps FACETASM & Coca-Cola for Vibrant Three-Way Collectibles

With deconstructed fragment design logos.

uniform experiment Launches Militaristic FW19 Collection
Fashion

uniform experiment Launches Militaristic FW19 Collection

Featuring versatile outerwear.

Take a Look Inside HBX's THE CONVENI Pop-Up in Hong Kong
Fashion 

Take a Look Inside HBX's THE CONVENI Pop-Up in Hong Kong

Hiroshi Fujiwara’s retail project goes global once again.

THE CONVENI Honors Arnold Palmer With Branded Umbrella and Official Drink
Design

THE CONVENI Honors Arnold Palmer With Branded Umbrella and Official Drink

Commemorating the American golf legend and his beverage of choice.

EXCLUSIVE: fragment design Collaborates with Yanmar on Luxury Yacht
Design

EXCLUSIVE: fragment design Collaborates with Yanmar on Luxury Yacht

The X47 Cruiser is Hiroshi Fujiwara’s largest project to date.

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Crafts a Capsule to Celebrate CGI Remake of 'Mewtwo Strikes Back'
Fashion

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Crafts a Capsule to Celebrate CGI Remake of 'Mewtwo Strikes Back'

Available at Isetan Shinjuku.

fragment design Taps Fruit of the Loom for Collaborative Pack T-Shirts
Fashion

fragment design Taps Fruit of the Loom for Collaborative Pack T-Shirts

Three understated, co-branded tees.

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