Hiroshi Fujiwara

Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

Date of Birth February 7, 1964
Industries Streetwear
Headquarter Ise, Japan
fragment design Gets Preppy for Moncler Genius SS19 Collection
Fashion

fragment design Gets Preppy for Moncler Genius SS19 Collection

Hiroshi Fujiwara flips American staples for the latest covetable release.

Moncler Genius Debuts fragment design, Craig Green & Noir Kei Ninomiya SS19 Collections
Fashion

Moncler Genius Debuts fragment design, Craig Green & Noir Kei Ninomiya SS19 Collections

A first look at the eagerly-awaited new collections.

Red Bull Taps NEIGHBORHOOD, Hiroshi Fujiwara & NIGO for 'Major Force Be With You'
Fashion

Red Bull Taps NEIGHBORHOOD, Hiroshi Fujiwara & NIGO for 'Major Force Be With You'

Streetwear heavyweights weigh in on the legendary record label.

fragment design & Medicom Toy Link up on a Circle Logo T-Shirt Release
Fashion

fragment design & Medicom Toy Link up on a Circle Logo T-Shirt Release

Another collaboration from Hiroshi Fujiwara.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring items from Palace, BAPE, Hiroshi Fujiwara’s THE CONVENI, and the first FW18 drops from Supreme.

A Look Inside Hiroshi Fujiwara's THE CONVENI Store
Fashion 

A Look Inside Hiroshi Fujiwara's THE CONVENI Store

A first look at the new convenience store concept.

CAREERING Brings Black Finishes to Signature #HF001 & #HF002-soppasu Styles
Fashion

CAREERING Brings Black Finishes to Signature #HF001 & #HF002-soppasu Styles

Exclusive to RESTIR.

Hiroshi Fujiwara's THE CONVENI Debuts Expansive 100% BE@RBRICK Collab
Design

Hiroshi Fujiwara's THE CONVENI Debuts Expansive 100% BE@RBRICK Collab

fragment design branding included.

fragment design Collaborates With Heritage Chocolate Brand Bikkuri Man
Food

fragment design Collaborates With Heritage Chocolate Brand Bikkuri Man

With an elusive “Frag Zeus” sticker as a lucky draw.

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

Supreme drops a breathalyzer and brings back “Alphabet” pieces.
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1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.