Hiroshi Fujiwara

Hiroshi Fujiwara Top 10

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

CAREERING's V.A. Pop-Up Unveils New Hiroshi Fujiwara "HF" Pieces and an Ayumu Hirano Capsule
Fashion

CAREERING's V.A. Pop-Up Unveils New Hiroshi Fujiwara "HF" Pieces and an Ayumu Hirano Capsule

The Harajuku concept store hosts order-only exclusives alongside new season pieces from CAREERING’s main “PLACEBO” line.

Hiroshi Fujiwara Spotted in an Unreleased fragment design x Travis Scott x Air Jordan 1 Low
Footwear

Hiroshi Fujiwara Spotted in an Unreleased fragment design x Travis Scott x Air Jordan 1 Low

The streetwear pioneer teases a potential new iteration of the highly coveted three-way collaboration.


fragment x Dr. Martens' "Hollingborn" Is Back in Brogue
Footwear

fragment x Dr. Martens' "Hollingborn" Is Back in Brogue

The 2019-born silhouette from Hiroshi Fujiwara’s label is reprised in black patent leather with classic wing tip details.

Hiroshi Fujiwara Built a House Around Bang & Olufsen in the '90s. Their First Collaboration Has Finally Arrived
Tech & Gadgets

Hiroshi Fujiwara Built a House Around Bang & Olufsen in the '90s. Their First Collaboration Has Finally Arrived

Four Bang & Olufsen icons, one fragment design finish, zero compromises.

Noma Projects Unveils Collaborative Capsule With FRAGMENT
Fashion

Noma Projects Unveils Collaborative Capsule With FRAGMENT

A cross‑cultural collaboration designed in Tokyo, produced in LA.

A.P.C. x fragment's "Canadian Tuxedo" Is Raw Japanese Denim From Head-to-Tote
Fashion

A.P.C. x fragment's "Canadian Tuxedo" Is Raw Japanese Denim From Head-to-Tote

A denim-focussed collection, complete with cobranded basics from tees, to hoodies, caps, and tote bags.

fragment design and F.C. Real Bristol Team up for the "FOOTBALL IS NEVER BORING" Capsule
Fashion

fragment design and F.C. Real Bristol Team up for the "FOOTBALL IS NEVER BORING" Capsule

Hiroshi Fujiwara brings his signature touch to a new digital camo collection, dropping alongside a special month-long pop-up event in Harajuku.

fragment design x CADO’s Handy Fan Is Your New Summer Essential
Tech & Gadgets

fragment design x CADO’s Handy Fan Is Your New Summer Essential

The limited-edition release is engineered with a flexible folding structure and four-speed airflow.

Hiroshi Fujiwara Unveils Extremely Rare "Desert Sand" Brabus x DAB Motors Urban E
Automotive

Hiroshi Fujiwara Unveils Extremely Rare "Desert Sand" Brabus x DAB Motors Urban E

The streetwear legend just flexed a 1-of-10 electric masterpiece that perfectly blends futuristic design with premium carbon fiber engineering.

Virgil Abloh Archive Unearths a Legendary Air Jordan 1 in This Week’s Best Footwear Drops
Footwear

Virgil Abloh Archive Unearths a Legendary Air Jordan 1 in This Week’s Best Footwear Drops

Arriving alongside Y-3’s F50 TUNIT “Beast Pack,” Melitta Baumeister x Nike, Versace x Onitsuka Tiger, and more.

fragment design and RAMIDUS Reimagine the Traditional Japanese School Bag
Fashion

fragment design and RAMIDUS Reimagine the Traditional Japanese School Bag

The RANSEL 2027 blends heritage with contemporary functionality.

Virgil Abloh Archive & Fragment Drop Exclusive Merch at V.A. Tokyo
Fashion

Virgil Abloh Archive & Fragment Drop Exclusive Merch at V.A. Tokyo

The V.A.A.’s World’s Fair stop in Tokyo aligns with a new graphic collection supported by Hiroshi Fujiwara’s Fragment.

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