Noma Projects Unveils Collaborative Capsule With FRAGMENT
A cross‑cultural collaboration designed in Tokyo, produced in LA.
Summary
- Hiroshi Fujiwara’s FRAGMENT partners with Noma Projects for an exclusive culinary capsule
- Pieces include graphic hoodies, crewnecks and long-sleeve tees, designed in Tokyo and produced in LA.
- Pre-orders are live now
Hiroshi Fujiwara first teased an upcoming collaboration with Noma Projects – the retail and innovation branch of Copenhagen’s three-Michelin-starred restaurant, Noma – on his Instagram about a week ago. Now, the official collaboration between Fujiwara’s iconic label, FRAGMENT and Noma Projects has arrived.
Developed specifically to commemorate the Noma LA residency, the capsule seamlessly merges Fujiwara’s unmistakable, minimalist aesthetic language with the intricate, nature-driven ethos of the Noma Projects test kitchen. The capsule, spanning a hoodie, long-sleeve tees, tote bags and a cap, merges Noma Projects’ signature illustrations with FRAGMENT’s minimalist, streetwear‑driven aesthetic, resulting in a series of versatile pieces designed in Tokyo and made in LA.
Notable highlights include the black hoodie as sported by Fujiwara on his initial Instagram teaser and the FRAGMENT x Noma Projects Farmers Market Bag, a premium tote carefully constructed from 100% cotton. Tailored specifically for culinary explorers, the bag is heavily equipped with eight deep interior sleeves engineered to perfectly organize fresh produce or delicate flavor bottles.
The collaboration is offered as a limited pre‑order collection through Noma Projects’ official online store, with prices ranging from $120 – $250 USD depending on the garment. Availability is tied to the residency’s timeframe, underscoring the exclusivity of the drop.
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