Hiroshi Fujiwara

Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures includes projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse and Beats by Dre, as well as with artists like Takashi Murakami, KAWS and Eric Clapton.

Founded February 7, 1964
Industries Streetwear
Headquarter Ise, Japan
A Closer Look at All Moncler Genius Collaborations
Fashion

A Closer Look at All Moncler Genius Collaborations

Hiroshi Fujiwara, Palm Angels, Craig Green and more reimagine Moncler’s iconic outerwear.
11,383 Hypes 21 Comments

Moncler Announces Craig Green, Hiroshi Fujiwara & Palm Angels Collaborations
Fashion

Moncler Announces Craig Green, Hiroshi Fujiwara & Palm Angels Collaborations

The “Moncler Genius” Project will replace the Gamme Rouge and Bleu lines.
4,126 Hypes 5 Comments

The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design
Business of HYPE

The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design

Hiroshi explains how he makes lightning strike twice.
23,811 Hypes 17 Comments

Another Look at the Saturdays NYC & fragment design Capsule Collection
Fashion

Another Look at the Saturdays NYC & fragment design Capsule Collection

Complete with pricing and release date.
2,524 Hypes 6 Comments

Hiroshi Fujiwara Teases Off-White™ Credit Card-Inspired Money Clip and Other Goods
Fashion

Hiroshi Fujiwara Teases Off-White™ Credit Card-Inspired Money Clip and Other Goods

Coming soon?
9,809 Hypes 0 Comments

Five Times Kim Jones Brought Streetwear to the Runway
Fashion 

Five Times Kim Jones Brought Streetwear to the Runway

A look at the designer’s seven-year tenure.
14,684 Hypes 9 Comments


Hiroshi Fujiwara Teases fragment design x Nike Cortez
Footwear

Hiroshi Fujiwara Teases fragment design x Nike Cortez

With translucent Flywire technology.
4,187 Hypes 6 Comments

A Closer Look at the fragment design x A-COLD-WALL* Capsule
Fashion

A Closer Look at the fragment design x A-COLD-WALL* Capsule

A harmonious blend of minimalist and deconstructed silhouettes.
6,817 Hypes 12 Comments

fragment design & CAREERING Launch Limited "RING" Hoodies
Fashion

fragment design & CAREERING Launch Limited "RING" Hoodies

Complete with co-branded detailing.
3,474 Hypes 4 Comments

Hiroshi Fujiwara May Have Teased a Fragment Design a RIMOWA Collaboration
Fashion

Hiroshi Fujiwara May Have Teased a Fragment Design a RIMOWA Collaboration

However it’s likely just a custom electronic tag.
6,064 Hypes 5 Comments

More ▾

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.