Hiroshi Fujiwara

Hiroshi Fujiwara Top 10

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

FRGMTmini Isn’t Just for Kids Anymore, Debuting Full-Family Pyjama Collection
Fashion

FRGMTmini Isn’t Just for Kids Anymore, Debuting Full-Family Pyjama Collection

Available today – just in time for the holidays.

Restraint Meets Disruption in TAG Heuer's Limited-Edition Carrera Chronograph With fragment
Watches

Restraint Meets Disruption in TAG Heuer's Limited-Edition Carrera Chronograph With fragment

Marking the Swiss Maison’s third collaboration with Hiroshi Fujiwara.


Hiroshi Fujiwara Gives the Fujifilm GFX100RF Camera a fragment design Treatment
Tech & Gadgets

Hiroshi Fujiwara Gives the Fujifilm GFX100RF Camera a fragment design Treatment

Dressed in a hand-polished, glossy deep black finish.

UNDERCOVER and fragment design Reunite for New DIY-Inspired Capsule
Fashion

UNDERCOVER and fragment design Reunite for New DIY-Inspired Capsule

Featuring pieces Jun Takahashi and Hiroshi Fujiwara would want to wear now.

Travis Scott's New fragment design x Air Jordan 1 Low OG Is Coming to Tokyo Bay
Footwear

Travis Scott's New fragment design x Air Jordan 1 Low OG Is Coming to Tokyo Bay

Hijacked: A Tokyo Bay Takeover is taking place later this week in Yokohama.

HYPEBEAST's 20-Year T-Shirt Capsule Unites Streetwear's Icons
HB20 T-Shirts

HYPEBEAST's 20-Year T-Shirt Capsule Unites Streetwear's Icons

Announcing our limited edition collaborative apparel capsule, available to purchase now. Plus, a roundtable featuring the iconic designers weighing in on the legacy of the T-shirt.

HB20: Fragment's Longevity and Legacy
HB20 T-Shirts

HB20: Fragment's Longevity and Legacy

In celebration of his limited edition apparel collaboration with Hypebeast for our 20th anniversary, Hiroshi Fujiwara discusses the history of Fragment and T-shirts as a canvas for expression.

Closer Look at the fragment design x Union LA x Air Jordan 1 High OG "Black/White"
Footwear

Closer Look at the fragment design x Union LA x Air Jordan 1 High OG "Black/White"

Hiroshi Fujiwara was previously spotted wearing the unreleased pair.

Hiroshi Fujiwara Reveals Upcoming Virgil Abloh Archive x Air Jordan 1 High OG "Alaska"
Footwear

Hiroshi Fujiwara Reveals Upcoming Virgil Abloh Archive x Air Jordan 1 High OG "Alaska"

Slated to release in Spring 2026.

Fragment Teams up With Uber Eats Japan for Exclusive Rider Jacket
Fashion

Fragment Teams up With Uber Eats Japan for Exclusive Rider Jacket

Expected to be gifted to the top 300 delivery drivers in Japan.

FRGMTMINI Is For The Next Generation of Fashion Kids
Fashion

FRGMTMINI Is For The Next Generation of Fashion Kids

Presenting the first kidswear collection grounded in versatile styling.

Hiroshi Fujiwara and Starbucks Japan Debut "BBTEA by FRAGMENT" Drink With Reusable Cup
Food & Beverage

Hiroshi Fujiwara and Starbucks Japan Debut "BBTEA by FRAGMENT" Drink With Reusable Cup

The limited edition menu item arrives as a coffee and tea hybrid.

 

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