FILA Celebrates Its "Explore" Collection With an Immersive NYC Pop-Up

Installations, panels and hands-on experience.

Presented by FILA
Fashion 
5,800 Hypes 3 Comments

Following the release of its limited-edition “Explore” collection, FILA will be amplifying the series of outdoors-inspired clothing and accessories through an Instagram-worthy pop-up in NYC’s SoHo neighborhood. The setting encourages shoppers to tap into their adventurous side through a build that blurs commerce and immersive installations.

Attendees will be guided through a multi-sensory journey, being met with four eco-inspired environments informed by the capsule’s four categories: Canyon, Mountains, Woods and Elements. To further elevate the experience, FILA partnered with Perfumarie and the company created ambient scents for Canyon and Mountain, to bring those zones to life. The iconic Italian sportstyle label will also host a series of culturally relevant panels and hands-on activities.

Check out FILA’s New York pop-up, which will take place at 428 Broadway from July 26 to August 11. The experience will be also be heading to Los Angeles, London, China, Japan, India, Greece, Korea and Brazil; visit FILA’s website for more info.

 

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

954 Users Online

What to Read Next

ScHoolboy Q & The Alchemist Reconnect for "W.Y.G.D.T.N.S."
Music

ScHoolboy Q & The Alchemist Reconnect for "W.Y.G.D.T.N.S."

The TDE emcee links up with his favorite producer.

Analyst: Apple's "Three 2020 iPhone Models Will Support 5G"
Tech

Analyst: Apple's "Three 2020 iPhone Models Will Support 5G"

Apple is expected to go toe-to-toe with Android devices.

Watermill Center in Hamptons Presented Dynamic Works by over 30 International Artists
Arts

Watermill Center in Hamptons Presented Dynamic Works by over 30 International Artists

As part of its 26th summer benefit and auction.


Lil Nas X's "Old Town Road" Smashes Billboard's #1 Single Record
Music

Lil Nas X's "Old Town Road" Smashes Billboard's #1 Single Record

The Billy Ray Cyrus remix has become the longest-running chart-topper in history.

atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"
Footwear

atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"

Lightweight summer makeovers, complete with bold camouflage.

Lizzo’s Tiny Desk Concert for NPR Is Spectacular
Music

Lizzo’s Tiny Desk Concert for NPR Is Spectacular

She also discusses almost quitting music in a recent interview.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.