Séfr — which was recently named as one of HYPEBEAST’s emerging brands to look out for — highlights its clean Scandinavian design tropes and focus on high quality in a lookbook directed by Erik Rödstam and shot by Linus Morales.
Looks are modeled by Matthias El Koulali and see pieces such as a black leather biker jacket and matching pants, a knitted double-breasted suit with a white work shirt. Standout pieces include a pinstriped satin two-piece, a pair of black jeans feature buttoned cuffs and the aforementioned leather pieces.
The collection is inspired by a spiritual book and the moment when “you realize who you truly are and everything else burns up as a white fire.” Take a look at the Séfr “White Fire” SS20 collection in the gallery above.
In other news, JW Anderson has showcased his interpretive tailoring-heavy SS20 collection at Paris Fashion Week Men’s.