Séfr Masters Minimalist Tailoring in SS20 "White Fire" Collection
Delivering a selection of relaxed Summer-ready pieces.
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-1.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-2.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-3.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-4.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-5.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-6.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-7.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-8.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-9.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-10.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-11.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-12.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-13.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-14.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-15.jpg?cbr=1&q=90)
![Séfr Spring/Summer 2020 SS20 Collection Lookbook Mood Book "White Fire" Linus Morales Photographed Erik Rödstam Art Directed Modelled Matthias El Koulali Tailoring Jackets Trousers Suits Shirts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fsefr-spring-summer-2020-collection-lookbook-16.jpg?cbr=1&q=90)
Gothenburg-based label Séfr presents its Spring/Summer 2020 collection titled “White Fire,” showcasing a number of relaxed and minimalist takes on tailoring basics.
Séfr — which was recently named as one of HYPEBEAST’s emerging brands to look out for — highlights its clean Scandinavian design tropes and focus on high quality in a lookbook directed by Erik Rödstam and shot by Linus Morales.
Looks are modeled by Matthias El Koulali and see pieces such as a black leather biker jacket and matching pants, a knitted double-breasted suit with a white work shirt. Standout pieces include a pinstriped satin two-piece, a pair of black jeans feature buttoned cuffs and the aforementioned leather pieces.
The collection is inspired by a spiritual book and the moment when “you realize who you truly are and everything else burns up as a white fire.” Take a look at the Séfr “White Fire” SS20 collection in the gallery above.
In other news, JW Anderson has showcased his interpretive tailoring-heavy SS20 collection at Paris Fashion Week Men’s.