New York native and mesmerizing up-and-comer Zsela carries with her a brooding voice that hits you like a fiery gust of wind — it is surprisingly well-tilted towards R&B sensibilities, yet her music offers up a heavy dose of soulful flavor. After maintaining an eclectic buzz in her local nightlife scene, she recently took her idiosyncratic sound to the sonic world-at-large with her debut single “Noise” just earlier this year. Now the prodigious up-and-comer has returned with a visual to accompany the soul-stirring cut.
Within the Daniel Arnold-directed visual, Zsela carries through with her ethos in a strangely inventive way. Instead of opting for a well-scripted video, Zsela can be seen singing out her lyrics amidst a busy New York sidewalk — the camera remains centered on her, with the frame slowly zooming into her as she walks closer. People here can be seen swarming around her as if she’s just a face in a crowd. This channels much of the cut’s soundscape, a song rooted in a sense of indirect uncertainty through lyricism that ponders both her and other’s breakups, moving a rhythm fueled by a sense of hymn-like breathing.
You can watch the visual for Zsela’s “Noise” above.
For more music news, don’t miss STWO’s sultry cut “Enough (About Me)” featuring The-Dream.