Nike SB Releases First-Ever All-Female Skate Film 'Gizmo'

A tribute to renowned professional skateboarder Elissa Steamer.

Sports
7,876 Hypes 8 Comments

Nike SB has released its first all-female skate video, entitled Gizmo. The new film remains a tribute to renowned skateboarder Elissa Steamer, nicknamed “Gizmo,” who has been embroiled within the lifestyle since the 1980s and is one of the first women to become a professional skater within the history of the sport.

Directed by Jason Hernandez, the film features an all-star cast including Lacey Baker, Leticia Bufoni, Sarah Meurle, Josie Millard, and Elissa Steamer herself. It was filmed over the course of a year and follows female skaters in all corners of the world from North America, China, Europe, and Australia.

Inclusivity still remains at the forefront of much of Nike’s marketing maneuver, and while it has come a long way within the skateboarding community at large, Gizmo attempts to encourage more individuals to pick up a skateboard and ride.

You can check out Nike SB’s Gizmo film above.

For more related news, Powell-Peralta recently released six original Bones Brigade skate videos.

 

View this post on Instagram

 

A post shared by @elissa_steamer on

Read Full Article
Source
Hypebae
Image Credit
Nike SB

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

360 Users Online

What to Read Next

Watch a Fan-Made Cartoon Sonic in Action in the 'Sonic the Hedgehog' Movie Trailer
Entertainment

Watch a Fan-Made Cartoon Sonic in Action in the 'Sonic the Hedgehog' Movie Trailer

After an Internet outcry on the movie’s original design.

YBN Cordae Is PUMA's Newest Youth Ambassador
Footwear

YBN Cordae Is PUMA's Newest Youth Ambassador

Joining the likes of Big Sean, Meek Mill and G-Eazy.

Johnny Dang Partners With Warner Bros. for One-Of-A-Kind 'Godzilla' Pendant
Fashion

Johnny Dang Partners With Warner Bros. for One-Of-A-Kind 'Godzilla' Pendant

The King of Bling offers up a monster-sized piece.


'Pokémon' Weddings Have Officially Arrived in Japan
Entertainment

'Pokémon' Weddings Have Officially Arrived in Japan

Featuring Mr. and Mrs. Pikachu.

Almost All of America Is Rooting for the Toronto Raptors to Win the 2019 NBA Finals
Sports

Almost All of America Is Rooting for the Toronto Raptors to Win the 2019 NBA Finals

#WeTheNorth.

The Nike Air Force 1 "Sheed" Is a Clean Tribute to Rasheed Wallace
Footwear

The Nike Air Force 1 "Sheed" Is a Clean Tribute to Rasheed Wallace

The NBA star always loved his AF1s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.