Björn Borg and Nigerian Brand Vivendii Unveil Perfect Summer Casuals Capsule Collaboration
African and Swedish influences combine.
Following on from its popular releases with Ryan Hawaii and Charles Jeffrey LOVERBOY, Swedish sports fashion brand Björn Borg has revealed its newest partnership. This time the brand has teamed up with Nigerian streetwear label Vivendii to produce a capsule collection consisting of T-shirts, beach shorts and underwear. The “PRAYING” collection taps into Nigerian youth culture and subtle details, such as the splashes of bleach on the boxer short designs, act as a commentary on the growing concern around skin bleaching trends in the country.
Take a look at the apparel pieces in the gallery above, and to get your hands on your favorite items the collection can be found in Björn Borg stores, the brand’s web store and at a special installation in Selfridges.
