Adidas and Kid Cudi have agreed to an official partnership, with new products set to drop later this year. Cudi has previously collaborated with adidas last year for the TRESC run, which was a part of the Asterisk Collective campaign alongside Patrick Mahomes, Donovan Mitchell, Candace Parker, Raury and H.E.R.
The new partnership was announced yesterday morning (May 11) in Miami — where Kid Cudi is scheduled to headline this weekend’s Rolling Loud festival — Los Angeles, and New York with posters plastered throughout the cities. The graphic depicts a feminine half head with a burning moon inside, which will become the logo for all upcoming adidas x Kid Cudi products. Fans must visit the collaboration website to sign up to know when the collaboration drops.
For more new releases, check out adidas Originals revamped Sobakov BOOST, which features striking gold accents.