PUMA’s newest endorser might be “Middle Child” rapper J. Cole. In a photo captioned “Puma Family” posted by brand endorser Usain Bolt, the rapper can be seen standing beside the retired legend and fellow PUMA faces Cara Delevigne and Adriana Lima.
Additionally, PUMA Senior Marketing Manager Clyde “Sneakerbox Clyde” Edwards teased the involvement of Cole via a tweet saying “The ROC is in the building.” This most likely refers to JAY-Z’s Roc Nation imprint which holds a long-time relationship with the footwear brand and, coincidentally, is the label Cole is currently signed to.
While this possible partnership could mark Cole and PUMA’s first collaboration, the rapper was sporting a pair of unreleased PUMA kicks during his 2019 NBA All-Star Game performance in February.
Check out the tweets below. In related news, PUMA is reissuing the Ralph Samson OG sneaker in celebration of the famed NBA star.
Puma Family pic.twitter.com/SKqgwJuT6g
— Usain St. Leo Bolt (@usainbolt) April 8, 2019
The ROC is in the building.
— Clyde ??♂️ (@sneakerboxClyde) April 8, 2019