EFFEN Vodka has introduced two new flavors just in time for spring. Forgoing typical liquor palates, the vodka brand is adding rosé and yuzu citrus options to its lineup.
EFFEN — which means smooth in Dutch — remains true to its ethos of creativity and self-expression for its latest offerings. Packaged in its signature streamlined bottle, EFFEN Yuzu Citrus taps into the U.S. mixology scene’s growing obsession with the fruit, which is typically found in Japan and East Asia. Combined with hints of grapefruit and herbs, the slightly sweet vodka doesn’t need much more than club soda and a slice of citrus to make a flavorful cocktail.
With its introduction of rosé vodka, EFFEN ushers in an option that exudes summer. From its light pink color to its taste — which features hints of fruit with touches of honey and vanilla — this variation taps into the spirit of warm weather imbibing. Even better, the vodka is made using natural flavors, making it all the more refreshing.
EFFEN Yuzu Citrus and EFFEN Rosé are available nationwide for $21.99 USD.