With the total wireless earbud industry shifting 12.5 million units in Q4 alone, Apple can reportedly account for approximately 7.5 million of the true wireless earbuds in the ears of commuters and consumers around the globe. Despite Apple’s shares being “dented as customers waited for the new generation of AirPods,” as reported by Counterpoint Research, the company held an incredible lead over rival true wireless earbud companies such as JLab, Jabra and Samsung.
Apple still faced tough competition from its international rivals, as companies such as Samsung, Jabra, iQ Podz and JLab performed well in the North American market. Apple didn’t perform as well in Europe and saw Jabra overtake the majority of the European market share with 14%. Finally, Apple’s presence in China was no competition to its Chinese competitors such as QCY, Honor and Edifier who can offer similar true wireless earbuds at a competitive price.
Take a look at the statistics for yourself in Counterpoint Research’s press release.
In case you missed it, Apple is looking to broaden its market share with more true wireless earphones, this time tapping its PowerBeats Pro diffusion line.
Apple AirPods represent 60% of the wireless “hearables” market according to @CounterPointTR after three years w/o major updates.
Fashion matters when tech is worn on your face.https://t.co/Ljo4sF0zvj
— Chris Messina ?☠️ (@chrismessina) March 30, 2019