Since launching the annual March 26 Air Max celebration back in 2014, the event has served as an avenue for introducing the latest silhouettes and delivering new releases. But this year Nike has decided to take Air Max Day into a new chapter, with a focused on taking action for positive change. Rescheduling all of its planned drops, Nike will be launching the “Give Fresh Air” initiative in partnership with local organizations to build a stronger sense of community.
Releases originally planned for Air Max Day will now be dropping over the next few months. Take a look at Nike’s official statement regarding its “Give Fresh Air” initiative below.
In case you missed it, the UNDERCOVER x Nike SFB Mountain surfaces in “Dark Obsidian/University Red.”
With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and “Air” have become synonymous while expanding its loyal following.
Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give “Air” to support local organizations and champion the power of community.