Following his most recent video for “Close Friends,” Lil Baby has returned with a new video. The latest visual complements the cut “Pure Cocaine” off of his Street Gossip project. The video places the Atlanta-native in a tough position where he aims to buy himself out of hustling. The Mattazik Muzik and Quay Global-produced track is brought to life as Lil Baby and others sport all-white fits throughout the video – a nod to the track’s title. Directed by Edgar Stevens, the video comes ahead of Lil Baby’s The New Generation tour which kicks off on March 13 in Houston, Texas.
Take a look at Lil Baby’s “Pure Cocaine” video above and let us know your favorite song from Street Gossip. In related news, you can take a look at the first week sales for Offset and Gunna’s latest releases.
- Getty Images for Universal Music Group