UPDATE: Air Jordan 4 "Bred" Expected to Launch on its Originally Planned Date

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UPDATE (20 March 2019): The Air Jordan 4 “Bred” release date will arrive on its original release date – May 11 – for a retail price of $200 USD at select Jordan Brand retailers and Nike SNKRS.

UPDATE (17 March 2019): Nike and Jordan Brand have expedited the Air Jordan 4 “Bred” release date from May 11 to May 4.

ORIGINAL STORY (12 March 2019): Jordan Brand is celebrating 30 years of the Air Jordan 4 with the esteemed pair’s return in “Bred.” Graced in its OG color combination of black, cement grey and fire red, the strongest detail of the upcoming release is the large “Nike Air” branding on the heel — a feature last implemented during the shoe’s 1999 launch. The footwear’s build takes on a remastered form but still looks just as fresh as it did during “The Shot” MJ famously made in the 1989 NBA Playoffs against the Cleveland Cavaliers.

The Air Jordan 4 “Bred” 2019 Retro is expected to drop on May 11 at select Jordan Brand retailers and nike.com for $200 USD.

In other Jordan Brand news, the AJ1 Retro High OG “Yellow Toe” returns to true form.

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Sophie Caraan
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Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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