After opening stores this year in the likes of Sydney’s Westfield Shopping Centre and Singapore’s Marina Bay Sands complex, Moncler continues its brick-and-mortar expansion with a new Copenhagen flagship. The brand first opened a store in the Danish capital in 2011, choosing to move its original location to the esteemed Østergade street eight years later.
Moncler worked with longtime architect partner Gilles & Boissier for the revamped two-level shop. Standing at approximately 540-square-meters, the store was designed with a “distinctive Nordic flavour” underscored by the use of luxurious materials throughout. The layout is split into three main rooms that encompass various brand collections: men’s in the first, women’s and Moncler Enfant in the second, and Moncler Grenoble in the third. Heading into the men’s space reveals dark walnut panelling accentuated with Bardiglio grey and Carrara white marble. Meanwhile, light gray ceiling beams, white wood and light walnut panelling sets the tone in the women’s and Enfant area. Moving into the final zone, which showcases the Moncler Grenoble assortment, unveils large windows that allow natural light to flood the concrete floor and walls. Diagonal-patterned marble floors, black metal and burnished brass details add luxe touches throughout.
Besides its many boutique launches, Moncler’s Genius Project remains a leading strategy for the Italian lifestyle brand. Read what Hiroshi Fujiwara, Pierpaolo Piccioli and more of the designers in the “One House, Different Voices” installment had to say at the label’s Milan Fashion Week presentation last month.
36 – 38 Østergade
1100 Copenhagen, Denmark