Go Inside Moncler Genius' Milan Fashion Week Presentation
Complete with sneakerheads, couture and dogs.
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Neon puffers, couture gowns, supermodels and dogs. For its third Moncler Genius project, Moncler brought all of the above and more to Milan Fashion Week. At the “One House, Different Voices” presentation, the Italian outerwear brand invited designers Richard Quinn, Hiroshi Fujiwara, Craig Green, Pierpaolo Piccioli and, yes, Poldo Dog Couture to create a “tunnel” to showcase their Moncler collections, with the tunnels as varied as the designers themselves.
Easily the most hyped showcase of the evening was Francesco Ragazzi‘s Palm Angels exhibit. With a crowd of sneakerheads waiting to get inside all night, the presentation took the form of an art gallery. Made in collaboration with artist Willi Dorner, the pop-up gallery displayed photographs of the collection as well as models standing at attention in the full-body day glo-colored puffers. Guests were invited to push a button to trigger a countdown clock that flooded the stark white gallery with flashing red lights.
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
Eeva Suutari
In his Moncler Genius debut, Matthew Williams of 1017 ALYX 9SM placed models throughout a jungle gym-like structure, with splashes of red and white breaking up the jet-black setting. While puffers were the star of the event, Williams also offered a Moncler-branded take on his signature chest rig. Simone Rocha meanwhile offered the most immersive — and calming — experience, with a birch tree runway installed inside of her tunnel. Her Lolita-style looks perfectly straddled the line between sweet and creepy.
Although the attendees included supermodels like Joan Smalls and Liya Kebede, easily the sartorial winner of the evening was Kerwin Frost in a head-to-toe Michelin Man-style white puffer.
See the gallery above for a closer look at the “One House, Different Voices” project and for those who really want to get up close and personal, the Moncler Genius presentation will be open to the public on Sunday, February 24.
Moncler Genius Building
Via Ferrante Aporti, 9
Milan, Italy 20125
