Aimé Leon Dore Teases New Balance Collab With Vintage Ad

Inspired by NB’s “When the going gets tough, the tough get going” ads.

Footwear
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Shortly after opening the doors to its first ever storefront, NYC clothier Aimé Leon Dore has shared a teaser in relation to its next collaboration, this time with New Balance.

The preview reimagines a ’90s New Balance ad, where the former tagline “When the going gets tough, the tough gets going” is replaced with “The Intelligent Choice,” while the elderly model sports a more contemporary fit alongside a Frenchie pup. While it’s hard to make out what the cigar-toking man is wearing on his feet, they appear to be a mismatched pair of 997s, a beloved model in the the NB arsenal.

Take a look at the teaser and let us know if you plan on adding the Aimé Leon Dore x New Balance drop to your personal collection.

In other footwear news, A$AP Nast revealed the launch date for his next Converse collaboration.

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