Aimé Leon Dore Teases New Balance Collab With Vintage Ad
Inspired by NB’s “When the going gets tough, the tough get going” ads.
Shortly after opening the doors to its first ever storefront, NYC clothier Aimé Leon Dore has shared a teaser in relation to its next collaboration, this time with New Balance.
The preview reimagines a ’90s New Balance ad, where the former tagline “When the going gets tough, the tough gets going” is replaced with “The Intelligent Choice,” while the elderly model sports a more contemporary fit alongside a Frenchie pup. While it’s hard to make out what the cigar-toking man is wearing on his feet, they appear to be a mismatched pair of 997s, a beloved model in the the NB arsenal.
Take a look at the teaser and let us know if you plan on adding the Aimé Leon Dore x New Balance drop to your personal collection. Missed out? Head over to Flight Club to cop your pair now.
In other footwear news, A$AP Nast revealed the launch date for his next Converse collaboration.
