The preview reimagines a ’90s New Balance ad, where the former tagline “When the going gets tough, the tough gets going” is replaced with “The Intelligent Choice,” while the elderly model sports a more contemporary fit alongside a Frenchie pup. While it’s hard to make out what the cigar-toking man is wearing on his feet, they appear to be a mismatched pair of 997s, a beloved model in the the NB arsenal.
Take a look at the teaser and let us know if you plan on adding the Aimé Leon Dore x New Balance drop to your personal collection.
In other footwear news, A$AP Nast revealed the launch date for his next Converse collaboration.
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