In turn the new eight-piece “On Thursday” collection highlights the talents of a select chosen artists that The Weeknd and his team hand-picked via Instagram. Each piece from the capsule is in a way an homage to the singer, taking a look back at his illustrious and genre-spanning career, along with taking design cues from his Beauty Behind the Madness, Starboy and My Dear Melancholy albums. With graphics created by Ayoob Ali and Abhidyu Sharma, the capsule consists of T-shirts, hoodies, long sleeves, zip-up jackets, and flannels.
“On Thursday” marks The Weeknd’s second drop of 2019, having released limited edition Asia tour merch back in January. Head over to XO’s official site to purchase the items now and look for his forthcoming album Chapter IV to release later this year.
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