New Balance is starting a new initiative with fitness app Strava, gifting runners with free beer depending on how much running mileage they build up.
Over the course of now until April 2019, all interested participants need to do is download the Strava app and start running. The miles logged onto their Runway Card can then be traded in at New Balance’s new pub The Runaway located in London, England for the free beer. Four different challenges will be presented, ranging from runs that are 10K to 21K. Even if you are only to complete 50% of the tasks, it will be enough to trade in for two free beers for you and a friend; completing the full run will win you three beers each for you and your friend. The Runaway Pub will also house a gym to make sure your fitness needs are met.
The program was also created to help prepare those participating in this year’s Virgin Money London Marathon. Head over New Balance’s official site for more details.
The Runaway Pub
64-68 Charring Cross Road,
London, U.K., WC2H 0HR,
For more sports-related news, Nike debuted limited edition Colin Kaepernick “True to 7” jerseys.