After performing during last weekend’s NBA All-Star Game halftime show — and simultaneously teasing a few tracks that are speculated to be on his upcoming album — J. Cole is back on centerstage in a new music video with Ari Lennox for “Shea Butter Baby.” The single from the Dreamville Records duo comes off of the Creed II: The Album soundtrack, which was curated by Mike WiLL Made-It for the film’s sequel.
The sultry visuals, directed by Bennett Johnson, set the rapper and singer against a fluorescent backdrop featuring shades of brown and orange that set a warm, sensual mood. Lennox entices her suitor amid a smoky and hazy scene, before Cole enters the picture and offers up his verse.
The R&B songstress is gearing up to release her debut album soon, also entitled Shea Butter Baby. She is also expected to appear on Cole’s next project, Revenge of the Dreamers III.
Check out the full “Shea Butter Baby” video above.
In other music news, Kehlani and Dom Kennedy’s “Nunya” record sends a clear message to nosy exes.
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Directed a sultry lil thing for @arilennox & @realcoleworld ✨? Link in bio Commissioned by @rissaramirez @interscope EP @scott_lazer @dreamville Prod Co @drmbear Producer @allthedave DP @pdanielkennedy Steadi @petehenchusa PD @taherehkitty Choreo @arie_ls @laulita_ag Styling @paris_cole @behindthelabel MUA @sage.white @shidehkafei Edit @matt_carter @finalcutedit Color @breezus_christ @mill_ny VFX @theundergroundnyvfx Sound @sam.costello Titles @significantothersus Shea Butter Babe @sharrontownsendofficial Cherubs @datrueladym @sophiannmahalia @Ahteafah Massive thanks to the Dreamville fam for having me!
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