UPDATE: Just showcased during this year’s GRAMMY awards ceremony, a new commercial for Google Pixel’s “Playground” feature showcases the recently announced Childish Gambino Playmoji. The new addition plays on augmented reality, which places various characters and objects into any photos or videos of one’s choosing. The new feature was announced late last year, but now the musician has finally become available to select Pixel devices.
Check out the video below of Childish Gambino’s realistic Playmoji dancing and frolicking about, set to the artist’s unreleased track “Human Sacrifice,” which is believed to be on his upcoming album.
ORIGINAL STORY: Childish Gambino, who has five nominations for this years Grammys, has become the newest interactive Playmoji available in Google Pixel Playground. The AR sticker of Donald Glover will dance to three of his biggest tunes through either handset’s cameras, “Redbone,” “Summertime Magic” and “This is America.”
Not only do the stickers respond to the user’s facial expressions, Google even went as far as to collab with Glover and his choreographer to make sure the dances were as authentic as possible. Although the sticker was only available to Pixel 3‘s when it demoed last year, any Pixel handset will be able to drop Glover into videos and photos, even before you press the shutter. Google is also promoting a dance challenge to those who decide to dance alongside the AR figure and post it with the #pixeldanceoff hashtag.
Check out the trailer above, then take a look at Apple’s celebrity-filled Memoji’s.