Ever since the arrival of Hedi Slimane in CELINE, the creative director has been revolutionizing the legendary fashion house, first by ditching the accented logo and then by changing the direction of designs. The recent opening of the flagship store in New York debuted Slimane’s 21st century brutalist store concept, officially marking an end to the Pheobe Philo era.
Measuring 500 square-meters in total, the Madison Avenue flagship store is the world’s largest CELINE boutique, housing both men’s and women’s collections. Opting for exquisite natural rocks as primary ingredients, the store is tiled with grey lava stones while walls and shelves boast a ginger and cream-veined black granite. Ornamenting the understated selling space are the sculptural pillars made of various materials, such as oak, concrete, stainless steel, brass and gold mirror. Pieces of chic-looking furnitures designed by Slimane matching with the architecture can be seen scattered across the interior, while site-specific objets d’art created by contemporary artists like James Balmforth, Jose Davila, Elaine Cameron Weir and Oscar Tuazon round off the design with a twist of modernity.
The New York store will follow a redesign of CELINE boutiques internationally. After the east coast, the brand will see standalone stores redesigned in Hong Kong’s Landmark department store in Central, followed by Ocean Centre in Tsim Sha Tsui.
Browse the official images above and if you are in New York, make sure to go and have a look at the new CELINE store. In other fashion-related news, Chanel has just announced Karl Lagerfeld’s successor.
650 Madison Avenue
New York, NY 10022