The campaign sees Rocky and others pay homage to the ’80s and ’90s Calvin Klein campaigns, depicting celebrities wearing CK items in an intimate, casual setting. Once the campaign had aired, Rocky took to Instagram to explain what “freedom” meant to him, saying “I feel extraordinary because I’m free to be myself… I think I’m just great being pretty, man.”
Supported by the New Order’s 1987 single “True Faith,” the campaign celebrates youth culture and freedom, and captures some of this generation’s most influential stars.
In other news, the fashion legend and renowned Chanel creative director Karl Lagerfeld has died.
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OUR NOW. #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Youth. Discovery. The spirit of right Now: introducing our #Spring2019 #CALVINKLEINJEANS and #CALVINKLEINUNDERWEAR campaign — featuring @shawnmendes, @ncentineo, @asaprocky, and @kendalljenner. Shot and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ See more at CALVINKLEIN.COM [link in bio]⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order