At the beginning of this week, ASICS dug into its archives to re-introduce a GEL-Kayano 5.1 in a special OG colorway. Now, the popular brand is teaming up with Hasbro for a collaborative collection that takes its primary inspirational cues from the iconic ’80s animated series G.I. Joe. Specifically, this lineup takes the GEL-Lyte III silhouette and reworks it for two new designs influenced by a pair of G.I. Joe‘s most recognizable characters, Storm Shadow and Snake Eyes. Besides the footwear offerings, ASICS and Hasbro are also serving up G.I. Joe-themed New Era hats and other accessories.
For ASICS’ “Storm Shadow” GEL-Lyte III, the two companies go for a mostly-white upper with red and grey detailing; Storm Shadow artwork also adorns select sections of the interior, as well as the packaging. Regarding the “Snake Eyes” iteration of the ASICS GEL-Lyte III, the silhouette has been given a black leather upper with white, grey and red detailing. For the bottom of the “Snake Eyes” sneaker, ASICS has chosen to employ a dotted midsole and a translucent outsole. Rounding out the presentation of the “Storm Shadow” and “Snake Eyes” GEL-Lyte IIIs: red Cobra symbols on each individual shoe’s heels.
With the new GEL-Lyte III models used as the centerpiece of the new G.I Joe-inspired collection, ASICS and Hasbro complement the footwear portion of the drop with a trio of similarly-themed New Era caps — available in black and white colorways, both of which carry red detailing — and a new Hex utility bag.
You can take a look at each item from ASICS and Hasbro’s new G.I. Joe collection above. To purchase selections from this lineup, head on over to Foot Locker’s official website or stop by your local brick-and-mortar Foot Locker location to make an in-person purchase. Both of the new G.I. Joe ASICS GEL-Lyte IIIs retail for $120 USD.
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