ADER error Heads to the Pool in a Video Lookbook for Its Latest PUMA Collab
Swimming in a bevy of new product.
Recently teasing its imaginative approach to footwear design, for its latest collaboration with PUMA, ADER error is back to showcase the collab — in full view — with a supporting fashion film. Introspectively, the video lookbook explores the assemblage’s ”FASTER THAN YOUTH” ethos through the use of a hodgepodge cast of old and young actors alongside a team of synchronized swimmers.
Closer looks are provided to the Korean brand’s remixing of heritage and new models: the RS-X, CELL Venom, California, Basket Platform and RS-1; viewers are also given a look at the accompanying garments. Ready-to-wear apparel is made available in unisex silhouettes and is constructed with bold color-blocking, logo emblazoning and relaxed fits. Streetwear staples, such as hoodies, sweatshirts, pants, tees and crews, can be worn by themselves or layered on top each other to complement the style cues of the jackets and parkas. Completing the collection, accessories — from the ADER ERROR x PUMA Portable, backpacks and reversible caps — round out the set by offering a melangé of fashionable utility.
Watch the video above and the ADER error x PUMA collection launches globally on PUMA’s website, PUMA stores and select sneaker retailers on February 23.
