Snow Peak Displays Minimalist, Forward-Thinking Designs in SS20 Lookbook

Transitional looks for urban and natural environments.

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Fashion
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Following the opening of its three-story London store in the St. James Market neighborhood, Snow Peak has unveiled its lookbook for Spring/Summer 2020. The selection of soft and breathable apparel merges Japanese tradition with forward-thinking design, providing versatile options for any setting. Snow Peak’s staples, like the Octa, Indigo, FR and Quick Dry Crepe, serve as the foundation of the collection, while new layering styles give the range of apparel a fresh look for the new season.

Intended to allow wearers to move seamlessly from urban to natural settings, the collection features the brand’s signature neutral hues, while incorporating understated prints, such as stripes and abstract designs. Highlights of the collection include canvas pants, insulated pullovers and TAKIBI overalls. Elsewhere, oversized shirts and pants are paired together for sleek, minimalist looks, while lightweight jackets and vests are layered with simpler pieces. Unlike its Fall/Winter 2019 line with Pendleton that showcased blankets with ornate exterior designs, the upcoming SS20 collection features functional styles and technical fabrics, staying true to its contemporary aesthetic.

Take a look at Snow Peak’s Spring/Summer 2020 lookbook in the gallery above. Expect the collection to drop in February next year.

In other news, Brain Dead unveiled its latest collaboration with The North Face.

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