Sneakersnstuff Celebrates 21 Years in Stockholm With adidas Stadt "Södermalm"

Paying homage to the neighborhood that SNS opened its first shop in.

By
Footwear
3,746 Hypes 0 Comments

It’s been almost 21 years since Sneakersnstuff opened the doors of its first store in Stockholm’s Södermalm neighborhood, so the Swedish-gone-global footwear retailer is paying homage to its roots with a brand-new “Södermalm” iteration of adidas OriginalsStadt. Combining a colorway that represents the area with a classic construction, the slim sneaker is a stately homage to home.

The sleek upper is constructed of a shaggy kelly green suede, and then accented by white leather detailing on the midfoot’s Three Stripes graphic and the heel. A gold badge appears on the green leather tongue, and a gold foil “Södermalm” hit is stamped directly on the lateral midfoot. The insole presents a printed green and white map of Stockholm, matching the tissue paper in the special shoebox. For a final touch, a gum outsole completes the stylings.

 

View this post on Instagram

 

Thank you, Södermalm ?

A post shared by SNS (@sneakersnstuff) on

Sneakersnstuff co-founders Erik Fagerlind and Peter Jansson have long been open about their adoration for the Södermalm district, stating that whenever a SNS retail outpost opens in another city — an impressive Rolodex consisting of New York City, Los Angeles, London, Paris and the recently announced Tokyo location — they ask themselves where that city’s version of Södermalm is.

Showing appreciation to supporters of the first shop, the Stadt “Södermalm” will release exclusively at SNS Stockholm on November 22, a day before it rolls out to other locations and sneakersnstuff.com on November 22. The MSRP is set at $110 USD.

Elsewhere in the world of adidas, Kanye West‘s new YEEZY 500 “Stone” is set to hit retailers on November 23.

Read Full Article

Sneakernsnstuff x adidas Originals Stadt “Södermalm”

What to Read Next

Chicago's Largest Frida Kahlo Exhibition in 40 Years to Arrive at Cleve Carney Museum of Art
Arts

Chicago's Largest Frida Kahlo Exhibition in 40 Years to Arrive at Cleve Carney Museum of Art

Including 26 of the artist’s original works.

Devin Troy Strother to Launch Introspective 'Heavy Is The Head That Wears The Afro' Lithograph
Arts

Devin Troy Strother to Launch Introspective 'Heavy Is The Head That Wears The Afro' Lithograph

In collaboration with Print Them All and Ruttkowski;68 gallery.

King Krule Debuts Four New Songs in 'Hey World!' Short Film
Music

King Krule Debuts Four New Songs in 'Hey World!' Short Film

He also reveals plans for an extensive 2020 tour.


"The Hoodie" Exhibition Explores the Garment's Role as a Socio-Political Carrier
Arts

"The Hoodie" Exhibition Explores the Garment's Role as a Socio-Political Carrier

Highlighting pieces by artist Devan Shimoyama, Rick Owens and more.

Maison Kitsuné Opens Café Kitsuné Location in NYC
Food & Beverage

Maison Kitsuné Opens Café Kitsuné Location in NYC

Parisian café culture infused with Japanese influences.

Amazon's Music Streaming Service Now Free
Tech

Amazon's Music Streaming Service Now Free

Now available for Apple iOS, Android, and FireTV.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.