Sneakersnstuff Celebrates 21 Years in Stockholm With adidas Stadt "Södermalm"

Paying homage to the neighborhood that SNS opened its first shop in.

Footwear
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It’s been almost 21 years since Sneakersnstuff opened the doors of its first store in Stockholm’s Södermalm neighborhood, so the Swedish-gone-global footwear retailer is paying homage to its roots with a brand-new “Södermalm” iteration of adidas OriginalsStadt. Combining a colorway that represents the area with a classic construction, the slim sneaker is a stately homage to home.

The sleek upper is constructed of a shaggy kelly green suede, and then accented by white leather detailing on the midfoot’s Three Stripes graphic and the heel. A gold badge appears on the green leather tongue, and a gold foil “Södermalm” hit is stamped directly on the lateral midfoot. The insole presents a printed green and white map of Stockholm, matching the tissue paper in the special shoebox. For a final touch, a gum outsole completes the stylings.

Sneakersnstuff co-founders Erik Fagerlind and Peter Jansson have long been open about their adoration for the Södermalm district, stating that whenever a SNS retail outpost opens in another city — an impressive Rolodex consisting of New York City, Los Angeles, London, Paris and the recently announced Tokyo location — they ask themselves where that city’s version of Södermalm is.

Showing appreciation to supporters of the first shop, the Stadt “Södermalm” will release exclusively at SNS Stockholm on November 22, a day before it rolls out to other locations and sneakersnstuff.com on November 22. The MSRP is set at $110 USD.

Elsewhere in the world of adidas, Kanye West‘s new YEEZY 500 “Stone” is set to hit retailers on November 23.

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Sneakernsnstuff x adidas Originals Stadt “Södermalm”

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