It’s been almost 21 years since Sneakersnstuff opened the doors of its first store in Stockholm’s Södermalm neighborhood, so the Swedish-gone-global footwear retailer is paying homage to its roots with a brand-new “Södermalm” iteration of
The sleek upper is constructed of a shaggy kelly green suede, and then accented by white leather detailing on the midfoot’s Three Stripes graphic and the heel. A gold badge appears on the green leather tongue, and a gold foil “Södermalm” hit is stamped directly on the lateral midfoot. The insole presents a printed green and white map of Stockholm, matching the tissue paper in the special shoebox. For a final touch, a gum outsole completes the stylings.
Sneakersnstuff co-founders Erik Fagerlind and Peter Jansson have long been open about their adoration for the Södermalm district, stating that whenever a SNS retail outpost opens in another city — an impressive Rolodex consisting of New York City, Los Angeles, London, Paris and the recently announced Tokyo location — they ask themselves where that city’s version of Södermalm is.
Showing appreciation to supporters of the first shop, the Stadt “Södermalm” will release exclusively at SNS Stockholm on November 22, a day before it rolls out to other locations and sneakersnstuff.com on November 22. The MSRP is set at $110 USD.
Elsewhere in the world of adidas, Kanye West‘s new YEEZY 500 “Stone” is set to hit retailers on November 23.